Help Us Find Canada's Top Bacon Lover!

Maple Leaf Foods Launches National Search for Canada's Bacon Ambassador

TORONTO, April 29, 2015 /CNW/ - Maple Leaf Foods announced today that it has begun a nation-wide search to find Canada's next Bacon Marketing Manager.

"We are looking for Canada's #1 bacon ambassador – someone who loves everything bacon and wants to tell all Canadians about it through leading marketing communications, creative, promotions, recipes and more," said Chantal Butler, Vice President, Marketing & Masterbrands, Maple Leaf Foods. "The successful candidate will have the opportunity to essentially run Maple Leaf's bacon business, owning a P&L and building award-winning campaigns with original work. If you want to bring home the bacon and work for a great Canadian company, we want to hear from you!"

The successful candidate will become Canada's foremost bacon ambassador. As the Marketing Manager, Bacon, he or she will provide expert knowledge of brand, consumer interactions, product innovation, channel development and communications campaigns for a diverse and innovative bacon pipeline that includes Canada's leading brands, Maple Leaf and Schneiders, as well as private label and U.S. business. The successful candidate will lead and work closely with multidisciplinary teams through the commercialization of one of the Company's most profitable and highly irresistible categories.

Interested bacon lovers can apply at www.mapleleafcareers.com. Applications are open until late May, 2015. Maple Leaf offers a completive salary and compensation and benefits package.

Bacon Facts:

  • 43% of Canadians prefer bacon over sex, according to survey conducted by Angus Reid Public Opinion for Maple Leaf Foods (2009)
  • Bacon is one of the world's most historical prepared meats. Texts suggest pork bellies were salted in China as early as 1,500 B.C.
  • The formula for bacon cologne was created in the 1920s by John Fargginay, a Parisian butcher

Maple Leaf Foods Inc. is a leading Canadian consumer protein company, making high quality, innovative products under national brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. The Company employs approximately 12,000 people across Canada and exports to global markets, including the U.S. and Asia. The Company is headquartered in Mississauga, Ontario and its shares trade on the Toronto Stock Exchange (MFI).

SOURCE Maple Leaf Foods Inc.

For further information: Media Contact: Dave Bauer, Director, Public Affairs, (905) 285-1510

RELATED LINKS
http://www.mapleleaf.ca

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