New innovation in smoking cessation provides 60 second craving relief.
MARKHAM, ON, May 30, 2012 /CNW/ - May 31st, 2012 is World No Tobacco Day. With approximately 4.7-million smokers
in Canada1, successfully quitting smoking could be one step closer for the 91% of
smokers who would like to quit2 with the launch of an innovative stop smoking mouthspray from the
makers of NICORETTE®. NICORETTE® QuickMist™ is an instant-release
mouthspray that is clinically proven to get to work on cravings in 60
seconds3, making it the fastest acting nicotine replacement therapy product
This is the first and only stop smoking product available in a
distinctive mouthspray format, marking a significant innovation for
smoking cessation aids, providing smokers with a unique way to help
On average it takes between five to seven attempts to successfully quit4,5, yet NICORETTE® QuickMist™ Mouthspray, which is suitable for both heavy
and light smokers, is proven to double the chances of successfully
quitting compared to willpower alone6.
"Being able to quickly manage cravings is one of the most important
challenges for smokers trying to quit," says Dr. Milan Khara, the
Clinical Director of the Vancouver Coastal Health Tobacco Dependence
Clinic. "After taking a puff on a cigarette, smokers get a nicotine hit
to the brain within around 20 seconds. Most nicotine replacement
therapies can take between 30 minutes and three hours to deliver their
full effect, so an innovation that can help smokers more rapidly manage
their cravings could be a vital weapon in the fight against this lethal
NICORETTE® QuickMist™ Mouthspray has a fresh minty taste and comes in a
sleek, small dispenser, enabling smokers to discreetly carry it in
their pocket or handbag and combat their cravings wherever or whenever
they are tempted to have a cigarette.
The portability of the mouthspray makes it ideal to quickly relieve
cravings while travelling, whether that's on a train where smoking is
banned or in the car stuck in traffic. Smokers can even take and use it
on an airplane as it contains less than the current 100ml liquid
restriction allowing them to manage their cravings at 30,000 feet!
How does it work?
When smokers stop smoking, their body misses the nicotine from
cigarettes, which may cause them to experience unpleasant cravings.
When they spray NICORETTE® QuickMist™ Mouthspray into their mouth,
nicotine passes rapidly into their body through the lining of their
mouth. This can get to work on cravings in 60 seconds3 and helps to reduce their desire to smoke.
It is quick and easy to use, smokers just point the spray nozzle close
to their mouth, press the top of the dispenser and release one spray,
avoiding the lips. They should not inhale while spraying to avoid
getting spray down their throat and for best results, they shouldn't
swallow for a few seconds after spraying.
If after the first spray their cravings aren't controlled within a few
minutes, a second spray should be used. Most smokers will require
one-two sprays every 30 minutes to one hour.
Importantly, NICORETTE® QuickMist™ Mouthspray allows smokers to take control of their quitting
journey by managing how often they use the spray, making the goal of a
smoke free life, even if it is one cigarette at a time, much more
NICORETTE® QuickMist™ Mouthspray is available in a freshmint flavour
Contains nicotine. Requires willpower. Always read the label. A stop
Notes to editors:
Smoking in Canada:
There are approximately 4.7-million smokers in Canada.1
91% of smokers surveyed indicated at least some desire to quit.2
This year, more than 37,000 Canadians will die prematurely as a result
of tobacco use.7
Tobacco use represents a substantial cost to the Canadian health care
system, and to the Canadian economy. Total direct health care costs
linked to tobacco use are over $4.4 billion per year. When indirect
cost (e.g. lost wages, productivity, etc.) are included, the total
annual economic cost of tobacco to the Canadian economy is more than
Smoking is linked to 30% of all cancer deaths in Canada.9
NICORETTE® has been used by millions of people to help them stop smoking.
NICORETTE® provides the widest choice of NRT options to suit different people. The
NICORETTE® Range includes: Gum (4mg, 2mg), Inhaler (10mg per cartridge), Lozenge
2mg and 4 mg, Nicorette® Quickmist™.
About McNeil Consumer Healthcare products
NICORETTE® products are marketed and distributed in Canada by McNeil
Consumer Healthcare, a division of Johnson & Johnson Inc. McNeil
Consumer Healthcare and its affiliates market a broad range of
well-known over-the-counter (OTC) products around the globe.
For more information and support to quit smoking visit nicorette.ca, or join the SMOBER UPTM Facebook community by visiting www.facebook.com/smoberup.
For further information:
For further information or to set-up an interview with Dr.Khara, please contact:
1 Health Canada - Canadian Tobaco Use Monitoring Survey (Online) retrieved March 29, 2012. http://www.hc-sc.gc.ca/hc-ps/tobac-tabac/research-recherche/stat/ctums-esutc_2010-eng.php.
2 Making Quit Happen: Canada's Challenges to Smoking Cessation. Cdn. Lung Association.2008.
3Hansson A, et al. Craving Relief With A Novel Nicotine Mouth Spray Form Of Nicotine Replacement Therapy. Poster POS3-45 Presented at SRNT, Feb 16-19th, 2011, Toronto, Canada.
4 Hughes JR. Four beliefs that may impede progress in the treatment of smoking. Tob Control 1999; 8; 323-326.
5 Ruppert RA. The last smoke. Your patients can quit smoking-for life. Am J Nurs, 1999; 99(11); 26-32.
6 Tønnesen P, et al. Efficacy And Safety Of A Novel Nicotine Mouth Spray In Smoking Cessation. A Randomized, Placebo-Controlled, Double-Blind, Multi-Center Study With A 52-Week Follow-Up. Poster POS2-38 Presented at SRNT, Feb 16-19th, 2011, Toronto, Canada.
7 Health Canada- Overview of Health risks of Smoking (Online) retrieved March 30, 2011. http//www.hc-sc.gc.ca/hc-ps/tobac-tabac/res/news-nouvelles/risks-risques-eng.php.
8 Health Canada. Looking Forward: The Future of Federal Tobacco Control, September 12,2011.
9 Canadian Cancer Society - Canadian Cancer Statistics 2012 Report. http://www.cancer.ca/Canada-wide/About%20cancer/Cancer%20statistics.aspx?sc_lang=en.