Sun Life Financial teams up with the Canadian Football League in the
fight against diabetes
TORONTO, Sept. 21, 2015 /CNW/ - Today marks the beginning of the Sun
Life Financial Inc. (TSX: SLF) (NYSE: SLF) Kick Diabetes program in
support of the Canadian Diabetes Association (CDA) and Diabète Québec.
In collaboration with the Canadian Football League (CFL), Sun Life is
donating $65,000 to the fight against diabetes as part of this
initiative and is committed to the prevention of diabetes and its
Now in its third year, the Sun Life Financial Kick Diabetes program runs
through to the 103rd Grey Cup presented by Shaw. By partnering with the CFL, Sun Life hopes
to encourage Canadians to take a type 2 diabetes online risk test at www.sunlifekickdiabetes.ca, reminding Canadians that knowing their risk level is simple yet vital.
"We are excited to partner with the CFL to shine a light on diabetes
prevention in Canada," says Paul Joliat, Assistant Vice-President,
Philanthropy & Sponsorships, Sun Life Financial. "At Sun Life, we see
first-hand the physical and financial impact diabetes has on Canadian
families and that's why we've committed over $13 million in support of
diabetes awareness, prevention, care and research initiatives since
This year, the Sun Life Financial Kick Diabetes program will connect CFL
fans with their favourite players through social media interaction
using the hashtag #SunLifeKickDiabetes. Team Sun Life captain, John
Chick of the Saskatchewan Roughriders, will participate in weekly
Twitter challenges against other CFL players from each of the nine
teams, competing for the highest number of retweets. Team Sun Life
players will be engaging fans through tweets, photos and videos to
raise awareness for diabetes and its related complications throughout
"Learning your risk of type 2 diabetes is an important step to take
charge of your health. The CDA works with Canadians affected by
diabetes so they can best manage the disease and prevent new cases of
type 2 when possible. We are thankful to Sun Life and the CFL for
helping us get the message out about knowing your risk and taking
action," says CDA President and Chief Executive Officer, Rick
"We are proud to partner with Sun Life in their efforts to raise
awareness for diabetes prevention", says CFL Commissioner, Jeffrey L.
Orridge. "We have the most involved fans in Canada and we are confident
that with their support we can encourage all Canadians to take charge
of their health and take the test."
Canadians are urged to get involved. Visit www.sunlifekickdiabetes.ca to take a type 2 diabetes online risk test or visit www.cfl.ca/sunlife for more information.
About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading
international financial services organization providing a diverse range
of protection and wealth products and services to individuals and
corporate customers. Sun Life Financial and its partners have
operations in a number of markets worldwide, including Canada, the
United States, the United Kingdom, Ireland, Hong Kong, the Philippines,
Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia
and Bermuda. As of June 30, 2015 the Sun Life Financial group of
companies had total assets under management of $808 billion. For more
information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under the ticker symbol SLF.
About the Canadian Football League
Today's CFL is more than just our great game of football. It's fans
sharing their excitement for what they see on the field, and what they
experience off it. Stay up to date on all the non-stop action at CFL.ca. And join all of Canada as we celebrate the 103rd Grey Cup, presented by Shaw, this November in Winnipeg.
Note to Editors: All figures in Canadian dollars.
SOURCE Sun Life Financial
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