The Summer 2014 collection is the perfect menswear mix of on-trend style
MONTREAL, March 27, 2014 /CNW/ - RW&CO is pleased to introduce Hayden Christensen for RW&CO, Summer 2014. Following a much talked about Holiday 2013 collection,
the 18-piece capsule collection of menswear marks the company's second
collaboration with the internationally acclaimed actor. The collection
will be available at 65 RW&CO. stores across Canada and online early
"We're extremely proud to be partnering on a second collection with
Hayden, an iconic Canadian well known for his on-trend personal style,"
says RW&CO Vice President Marketing Rita McAdam. "Hayden worked closely
with our design team on every detail of the collection, which features
pieces that are as easy to wear, versatile and comfortable as they are
stylish— qualities that are so important to RW&CO. We're very excited
to see this collection in our stores."
For his part, Christensen has embraced the design process with the
creativity and precision he brings to his acting. "It was exciting to
take the creative process a step further and bring the summer
collection to life," he says. The actor, who had been spending time in
the Caribbean this past year, took inspiration from the relaxed feeling
of dressing for beach vacations, when style, ease and comfort all come
together effortlessly. "Style comes from how the clothes feel on you,
and comfort was a key factor in creating this collection," adds
Hayden Christensen for RW&CO: Cool, relaxed style and signature details
The collection reflects the relaxed mood of summer while offering plenty
of style and includes t-shirts, pants, shorts, shirts and lightweight
knits with a cool, hipster vibe. "This collection makes style easy,"
says Joe Fezzuoglio, RW&CO's Men's Merchandise Manager. "All the pieces
are designed to work together so that men can mix them and create their
own looks with very little effort."
Fabrics are lightweight, comfortable and often have a washed and worn
finish, while colours include a modern mix of cool neutrals such as
heathered grey, vintage indigo and midnight with accents of tangerine.
Horizontal stripes add graphic interest to tops as well as a pair of
rolled-cuff shorts in French terry. The batik print of a button-down
shirt speaks to summer's print trend while nep yarn, with contrasting
fibres woven into the garment, is used to inject subtle hints of colour
Sweatshirts and a zip front hoodie are among the pieces that convey the
season's athletic trend and exemplify the collection's unique,
signature details. "The details add an edge and make every piece
special," Fezzuoglio explains. Contrasting stitching, patch pockets and
linings - textured or printed - are found on many garments. A pair of
pants features a multi-coloured button-fly; chambray shorts have a coin
pocket edged in leather and a sleek nylon windbreaker sports tangerine
At Christensen's suggestion, the new collection includes footwear: a
stylish take on a high-top sneaker in black denim and leather -
streetwear-inspired and slightly refined.
Hayden Christensen for RW&CO will be available May 8, 2014 at RW&CO stores across Canada and online
at www.rw-co.com. Prices in the collection range from $29 to $99.
Founded in 1999, RW&CO. offers stylish clothes and accessories for Him
and Her that express the company's unique point of view, 'We fashion
differently'. With modern collections designed to inspire confident,
individual style from workday to weekend, and with a strong focus on
quality and attention to detail, the company is committed to providing
every customer with an unsurpassed shopping experience. RW&CO operates
over 75 retail stores across Canada and offers online shopping through
its e-commerce website.
Image with caption: "Hayden Christensen for RW&CO. Summer 2014 Collection (CNW Group/RW&CO.)". Image available at: http://photos.newswire.ca/images/download/20140327_C7324_PHOTO_EN_38373.jpg
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