Hayden Christensen for RW&CO

The Summer 2014 collection is the perfect menswear mix of on-trend style and comfort

MONTREAL, March 27, 2014 /CNW/ - RW&CO is pleased to introduce Hayden Christensen for RW&CO, Summer 2014. Following a much talked about Holiday 2013 collection, the 18-piece capsule collection of menswear marks the company's second collaboration with the internationally acclaimed actor. The collection will be available at 65 RW&CO. stores across Canada and online early May.

"We're extremely proud to be partnering on a second collection with Hayden, an iconic Canadian well known for his on-trend personal style," says RW&CO Vice President Marketing Rita McAdam. "Hayden worked closely with our design team on every detail of the collection, which features pieces that are as easy to wear, versatile and comfortable as they are stylish— qualities that are so important to RW&CO. We're very excited to see this collection in our stores."

For his part, Christensen has embraced the design process with the creativity and precision he brings to his acting. "It was exciting to take the creative process a step further and bring the summer collection to life," he says. The actor, who had been spending time in the Caribbean this past year, took inspiration from the relaxed feeling of dressing for beach vacations, when style, ease and comfort all come together effortlessly. "Style comes from how the clothes feel on you, and comfort was a key factor in creating this collection," adds Christensen.

Hayden Christensen for RW&CO: Cool, relaxed style and signature details
The collection reflects the relaxed mood of summer while offering plenty of style and includes t-shirts, pants, shorts, shirts and lightweight knits with a cool, hipster vibe. "This collection makes style easy," says Joe Fezzuoglio, RW&CO's Men's Merchandise Manager. "All the pieces are designed to work together so that men can mix them and create their own looks with very little effort."

Fabrics are lightweight, comfortable and often have a washed and worn finish, while colours include a modern mix of cool neutrals such as heathered grey, vintage indigo and midnight with accents of tangerine. Horizontal stripes add graphic interest to tops as well as a pair of rolled-cuff shorts in French terry. The batik print of a button-down shirt speaks to summer's print trend while nep yarn, with contrasting fibres woven into the garment, is used to inject subtle hints of colour and texture.

Sweatshirts and a zip front hoodie are among the pieces that convey the season's athletic trend and exemplify the collection's unique, signature details. "The details add an edge and make every piece special," Fezzuoglio explains. Contrasting stitching, patch pockets and linings - textured or printed - are found on many garments. A pair of pants features a multi-coloured button-fly; chambray shorts have a coin pocket edged in leather and a sleek nylon windbreaker sports tangerine pocket zippers.

At Christensen's suggestion, the new collection includes footwear: a stylish take on a high-top sneaker in black denim and leather - streetwear-inspired and slightly refined.

Hayden Christensen for RW&CO will be available May 8, 2014 at RW&CO stores across Canada and online at www.rw-co.com. Prices in the collection range from $29 to $99.

Founded in 1999, RW&CO. offers stylish clothes and accessories for Him and Her that express the company's unique point of view, 'We fashion differently'. With modern collections designed to inspire confident, individual style from workday to weekend, and with a strong focus on quality and attention to detail, the company is committed to providing every customer with an unsurpassed shopping experience. RW&CO operates over 75 retail stores across Canada and offers online shopping through its e-commerce website.

Image with caption: "Hayden Christensen for RW&CO. Summer 2014 Collection (CNW Group/RW&CO.)". Image available at: http://photos.newswire.ca/images/download/20140327_C7324_PHOTO_EN_38373.jpg


For further information:

Contact Info
Québec RW&CO.
Karine Laparé
514-384-1140 #4472

English Canada
Rebecca Kogon
416-365-3630 #236

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