Award Winning Exhibitor Creates 18th Century French Elegance with a Modern Twist
BURLINGTON, ON, Jan. 27, 2014 /CNW/ - From January 23 to 26, IKEA once
again treated the design community and industry insiders with the
elegance of its 980 square foot booth at the 2014 Interior Design Show.
Inspired by the 18th century French era, the architecture of the booth was classically
influenced with wall paneling and antiques while also incorporating
many modern elements. The design was judged by Ryan Martin of Croma
Design Inc. who awarded the home furnishings giant once again with a
Gold Booth Award.
"Each year we look to push the boundaries and inspire show-goers with
what can be done with our products," says Madeleine Lowenborg-Frick,
Public Relations Manager, IKEA Canada. "After last year's award winning
Scandinavian modern design, we wanted to swing the creative execution
180 degrees stylistically. Putting IKEA products into this context
creates a fascinating tension and proves once again that high design is
achievable on a reasonable budget."
"IKEA's high-style booth made judging easy, with an exhibit beautifully
balanced between drama and sophistication," says judge Ryan Martin,
Principal Designer, Croma Design Inc. "Exploration of product was
encouraged and play of design was inspired, all in one informative
The IKEA booth was divided into three spaces: le foyer, la cuisine and
la toilette. The kitchen was fit for a French castle, outfitted in the
newest door style, LIDINGÖ gray, an open fire place and stunning
Venetian crystal chandeliers. The dressing room was enough to inspire
awe in any woman's heart, with a GODMORGON high gloss white vanity, and
a full wall of PAX wardrobes, all set against a gilded backdrop.
About IKEA Canada
IKEA is a leading home furnishings retailer with 342 stores in 42
countries worldwide, which are visited by 776 million people every
year. IKEA Canada has 12 stores which are visited by over 25 million
people every year. Last year the IKEA.com websites attracted 1.1
billion visitors. Founded in 1943, IKEA's business philosophy is to
offer a wide range of products of good design and function at prices so
low, the majority of people can afford them. For more information on
IKEA, please visit: www.IKEA.ca.
About The Interior Design Show
The Interior Design Show (IDS) is Canada's largest contemporary design
event. Since its inception in 1998, over 500,000 design professionals,
consumers and media have attended. Inspirational exhibits feature both
emerging and established designers and highlight international interior
design, architecture and industrial design trends. www.interiordesignshow.com. This year's show runs from January 23-26, 2014 at the Metro Convention
Centre, Front Street, Toronto.
Image with caption: "The stunning bathroom featured the GODMORGON high gloss white vanity set against a gilded backdrop. (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20140127_C5445_PHOTO_EN_35912.jpg
Image with caption: "The dressing room featured wall to wall PAX wardrobes and an antique French daybed upholstered in a fun and punchy IKEA fabric. (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20140127_C5445_PHOTO_EN_35913.jpg
Image with caption: "The elegant kitchen was outfitted with the newest IKEA cabinetry, LIDINGÖ gray. (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20140127_C5445_PHOTO_EN_35914.jpg
SOURCE: IKEA Canada
For further information:
National Design Spokesperson,