GLASGOW, Scotland, July 16, 2013 /CNW/ - The world's leading luxury
retailer has teamed up with one the world's finest malt whisky brands
to create a truly unique collection of rare whiskies.
To view the Multimedia News Release, please click:
The Dalmore Paterson Collection - the only one of its kind in the world
- goes on sale and will take pride of place in the newly refurbished
Fine Spirits Room at Harrods from 16 July 2013 for £987,500.
One Man's Lifelong Passion
Consisting of twelve bottles, each rare expression has been individually
assessed, nosed, tasted and selected by Richard Paterson, master
distiller of The Dalmore, from some of the rarest, oldest and most
valuable stock in the world. But he was not alone in this enviable task
as Nick Fleming, wine and spirits buyer for Harrods, used his
unrivalled expertise to help choose the whiskies.
Richard has chosen to name each of these whiskies, dating from 1926 up
to the 1990s, in honour of those people who have influenced and
inspired him throughout his career, from his own father and grandfather
to the founders of The Dalmore's parent company, James Whyte and
The personality of Richard Paterson has also been imprinted on the
Collection through the creation of a personal and unique hand written
ledger, spanning more than 200 pages and taking more than 1000 hours to
write, capturing Richard's every thought and step on the way to
creating the collection.
Bespoke, Hand Crafted Ledger, Decanters And Cabinet
The ledger has been created by John Watson & Company Ltd, one of
Glasgow's oldest printers and long serving suppliers to the whisky
industry. Each of the pages have been hand folded and individually
foiled in silver with Richard's signature before being bound in a
bespoke book made of the finest calfskin leather.
Each of the twelve expressions is presented in a hand crafted full lead
crystal decanter, produced by Glencairn, one of the world's leading
crystal houses. Luxury jeweller Hamilton & Inches have crafted and hand
engraved the silver that adorns each bottle.
The collection itself is housed in a bespoke wooden cabinet, created by
one of Britain's leading cabinet makers, Gavin Robertson through more
than 700 hours of design and craft.
The Global Market For Luxury Whisky Thrives
The global market for luxury wine spirits continues to flourish with
growth of 12% forecast in 2013. This growth is fuelled by a combination
of factors, including the continued rise of the Chinese luxury consumer
accounting for one in four purchases of personal luxury goods, and the
rise of luxury tourism accounting for 40% of global luxury spending.
(Bain & Company "Luxury Goods Worldwide Market Study" 2012)
The global market for luxury whisky in particular mirrors this trend,
with emerging markets such as Latin America and Asia demonstrating
particularly strong demand for rare and vintage expressions. A
voracious appetite for single malt is also prevalent across mature
markets such as the US, where luxury whisky is one of the most dynamic
sectors of the US spirits market with volume sales increasing by 16% in
2012 (CandMResearch, 2013).
The Dalmore master distiller Richard Paterson said: "Working alongside
Harrods, we have created a collection of whiskies of the very highest
quality that can truly lay claim to be the only one of its kind in the
world. I personally have invested a huge amount of time ensuring that
each of these twelve expressions represent the very best of the
incredibly rare and valuable stocks that we nurture up at the
distillery in Alness. I'm delighted that we have been able to give this
collection the showcase that it deserves, with centre stage in the
spirit room of the world's number one luxury retailer."
Bruce Langlands, director of food at Harrods, said they have no concerns
about finding a buyer for this unique collection. "If we had any doubts
at all about selling such an incredible range of whiskies we wouldn't
have spent so much creating them in the first place with The Dalmore.
It is the flagship product for our new spirits room, and has pride of
place in its bespoke hand crafted cabinet. I'm more concerned that we
sell it too quickly and we lose an outstanding talking point and
attraction in the spirits room!"
John Beard, chief executive of Whyte & Mackay which owns The Dalmore
brand, added: "This is a true partnership between The Dalmore and
Harrods, with much time and energy dedicated to creating something very
special. Nobody has ever launched a whisky collection such as this
before. It represents the lifetimes work of one of the whisky industy's
most dedicated, respected and loved characters - Richard Paterson.
Whoever buys this will own a truly unique collection of whiskies as
well as a little bit of Richard himself as he has put so much in to the
creation of this collection.
Notes to editors:
Further information on The Dalmore:
Dating back to the days of King Alexander III, The Dalmore gained its
iconic 12-point stag emblem in 1263 when one of the Mackenzie clan
saved the king from being gored by a stag.
Unlike other whiskies The Dalmore is produced in very limited
quantities. Due to the distinctive distillation process no two batches
will be exactly the same, ensuring that each release of the The Dalmore
The Dalmore distillery houses some of Scotland's most precious and rare
whisky stocks. Home of the record-breaking The Dalmore Trinitas 64 year
old and a number of other rare expressions such as Sirius, Selene,
Candela and Oculus, it is no wonder that whisky investors, collectors
and aficionados keep a watchful eye on this collection.
SOURCE: Dalmore Whisky
For further information:
Please contact Weber Shandwick - Harry Hussain +44(0)7525-903588 / +44(0)131-556-6649, firstname.lastname@example.org; Stacey Blevins +44(0)7909-891498 / +44(0)131-556-6649 / email@example.com; For further information please contact: Jill Inglis, The Dalmore Tel: +44(0)7736-365-247 or Email: Jill.Inglis@whyteandmackay.com