Approved Destination Status bolsters Canada's tourism industry
VANCOUVER, Aug. 18 /CNW/ - Several hundred Chinese tourists arrived at
the Vancouver International Airport today, as the Government of Canada
officially opened its doors under the Approved Destination Status (ADS)
agreement with China.
Enthusiastic travellers from Beijing, Shanghai and Guangzhou were
greeted at Vancouver International Airport by the Honourable Stockwell
Day, President of the Treasury Board and Minister for the Asia-Pacific
"I'm delighted to be here to welcome our guests from China and to mark
this important day for the Canadian tourism industry," said Minister
Day. "Now that Approved Destination Status between our two countries is
fully operational — and with an expected 100 million international
travellers from China overall by 2020 — doors are opening to attract
even more visitors from China."
"This is an exciting occasion for our country, and we are proud to
showcase some of Canada's most exciting attractions to the Chinese
delegation," said the Honourable Rob Moore, Minister of State (Small
Business and Tourism). "We hope that Canada becomes a top-of-mind
destination for Chinese travellers and that today's arrival is just the
first of many."
"On behalf of all British Columbians, I welcome our Chinese guests to
Canada and to British Columbia and I thank the federal government for
its efforts in securing Canada Approved Destination Status with China,"
said the Honourable Gordon Campbell, Premier of British Columbia. "This
agreement will be a boost to our tourism industry, and we are looking
forward to many more visits in the future. Canada's Approved Destination
Status is expected to result in an increase in Chinese visitors to B.C.
by 10 percent in 2010 alone and an additional 15 percent in each of the
next two years."
These first tour groups will start exploring British Columbia, Alberta,
Ontario and Quebec, where they will take in the iconic and the
extraordinary. The Chinese visitors were accompanied upon arrival by an
official delegation of the China National Tourism Administration (CNTA),
headed by Vice Chairman Du Jiang. The CTNA delegation will also enjoy a
separate tour to get to know Canada better.
Canada-China relations continue to strengthen following the official
signing of the Approved Destination Status agreement. The agreement was
historically signed in Canada this past June, following Prime Minister
Stephen Harper's successful visit to China last December. Approved
Destination Status with China will allow the tourism industry to
actively market Canadian tourism in China, one of the fastest growing
CTC President and CEO Michele McKenzie notes that "the growth in the
China market over the next two years will indeed be fuelled by leisure
group travel, and we're very excited to see these groups starting to
arrive. We also have high expectations and strategies in place for
increased business to Canada's meetings, incentive and convention sector
as well as independent travel. The important thing will be to market
collaboratively with our partners in China under a very strong Canada
tourism brand in order to have maximum impact — and that's what we'll
To strengthen tourism, Canada's Economic Action Plan is investing in
attractions and premiere events while increasing marketing and promotion
efforts to highlight to the world all that Canada has to offer. In
addition, the government is supporting the Canadian Tourism Commission
with an additional $8 million for marketing initiatives and programs to
promote Canada as a destination of choice to visitors in key
international markets such as China.
For background information on the CTC's marketing initiatives in
China, the inaugural post-ADS tour and statistics, please click
About the CTC
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is inspiring the world to explore Canada. With our partners in the
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territories, we advertise and market Canada in 12 countries around the
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/NOTE TO PHOTO EDITORS: A photo accompanying this release is
available at http://photos.newswire.ca.
Images are free to accredited members of the media/
SOURCE Canadian Tourism Commission
For further information: For further information:
Senior Communications Advisor
Canadian Tourism Commission
Corporate Communications Coordinator
Canadian Tourism Commission
Media interviews with CNTA officials
The CNTA have advised that requests for individual interviews from Canadian media during the delegation visit should be addressed to the Director of the CNTA office in Canada:
Yan Xu, Director
China National Tourist Office, Toronto