Hampton Inn by Hilton Halifax Downtown Launches "Take the Stairs" Campaign

HALIFAX, July 6, 2016 /CNW/ - SilverBirch Hotels & Resorts is pleased to announce the launch of an innovative campaign to promote health awareness among guests at the Hampton Inn by Hilton™ Halifax Downtown. The "Take the Stairs" campaign is designed to encourage guests to use the hotel's stairs rather than its elevators, by offering participating guests the chance to win a Garmin Vivofit® activity tracker in a weekly draw. Eight Vivofits will be given away over the two-month long campaign, which runs from July 1 to August 31.

Guests can enter the prize draw through a ballot, by correctly identifying where a special star sticker is placed within the hotel's stairwell, with the star moving daily. The campaign is designed to encourage guests to make exercise a part of their daily routine and to raise awareness of the importance of regular exercise as part of a healthy lifestyle.

"The 'Take the Stairs' campaign is an innovative initiative to encourage our guests to lead a more active lifestyle," says Steve Giblin, President and CEO of SilverBirch Hotels & Resorts. "We are committed to our guests' all-round wellness and enjoyment of our hotels, and this campaign is a fun way to encourage regular exercise, while also giving guests the opportunity to win a fantastic prize."

About Hampton Inn by Hilton™ Halifax Downtown
Hampton Inn by Hilton™ Halifax-Downtown is an inviting, contemporary 181-room hotel in the heart of downtown Halifax. Located within walking distance of Halifax attractions, the hotel offers guests complimentary Wi-Fi and high-speed Internet service, On the House® Hot Breakfast and On the Run® Breakfast Bags. The hotel features covered parking, a state-of-the-art fitness facility and indoor pool, and a 24/7 business centre and Suite Shop. It also includes an innovative SilverBirch Conference Centre® offering seven meeting rooms with nearly 5,000 sq.ft of flexible meeting space and an additional 2,000 sq.ft Connections Café®, as well as an outdoor terrace that holds approximately 40 people, so there is plenty of space to accommodate any size group.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada's leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com | @SBHotelsResorts | SilverBirch Hotels & Resorts Facebook

SOURCE SilverBirch Hotels & Resorts

Image with caption: "Hampton Inn by Hilton Halifax Downtown Launches “"Take the Stairs”" Campaign” (CNW Group/SilverBirch Hotels & Resorts)". Image available at: http://photos.newswire.ca/images/download/20160706_C4125_PHOTO_EN_728600.jpg

For further information: Stacey Morton, SilverBirch Hotels & Resorts, 604.646.8787, smorton@silverbirchhotels.com; Samantha Kent, NATIONAL Public Relations, 604.691.7391, skent@national.ca

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