Gift of Hallmark Recordable Storybooks lets soldiers read to their kids back home
TORONTO, Dec. 23 /CNW/ - For Canadian soldiers serving in Afghanistan,
separation from their children and other little loved ones back home
can be a painful part of their duty, especially at Christmas time.
Hallmark Canada is helping to bridge that distance with a donation of
2,400 Recordable Storybooks to the Canadian Forces' annual Operation
Santa Claus initiative, which provides gifts to our soldiers serving in
Afghanistan during the holiday period. The books contain digital audio
recorders that enable parents to record themselves and send the book
back home - then, when children turn the pages, they hear Mom or Dad's
voice reading them the story.
"Nothing can take the place of being home for the holidays, but we can
help in at least a virtual way to bring our brave men and women serving
in Afghanistan a little closer to their children at Christmas," said
Chris Kelly, Vice President of Consumer Solutions and Brand Experience
for Hallmark Canada.
"It's a special way to help them share their love, even though they're
so far apart."
About Hallmark Canada
Hallmark Cards, Inc. is the world's largest manufacturer of greeting
cards and other personal expression products. Hallmark was founded by
Joyce C. Hall in 1910 and currently employs more than 740 artists,
designers, stylists, photographers, writers and editors, who develop
nearly 20,000 products each year. Hallmark Canada is the industry
leader whose products are sold through its 240 Gold Crown stores as
well as select grocery stores, drug stores, mass-merchandisers and
discount stores. In Canada, Hallmark's headquarters are in Toronto.
SOURCE Hallmark Canada
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