TORONTO, Dec. 19, 2012 /CNW/ - Although nothing can replace being home
for the holidays, Hallmark Canada is helping to connect Canadian troops
with their loved ones back home. Teaming up with the Canadian Forces
Personnel and Family Support Services, Hallmark Canada is proud to
support the annual Operation Night Before Christmas initiative.
Operation Night Before Christmas provides gifts to soldiers posted far
from home during the holiday season. To support the initiative,
Hallmark has donated over 500 recordable storybooks. These books will
be delivered to the families of Forces members, bearing a special
message from their loved ones serving abroad.
Recordable Storybooks are unique in that they contain digital audio
recorders that let parents and loved ones record a personal message.
Plus, they can record their own voice reading the story in the book. As
children turn the pages, they hear Mom or Dad's voice reading them the
story. Canadians Forces personnel posted at CFS Alert and aboard HMCS
Regina received the books in late November. Once recorded, FedEx then
delivered the books to each family's doorstep to enjoy over the holiday
"This is our second year supporting Operation Night Before Christmas and
we are very proud to be involved," said Patrick Carr, President,
Hallmark Canada. "We understand that being far away from family during
the holidays is extremely difficult, and we hope that in this small way
we might help military families feel just a bit closer together at this
special time of year."
"We're fortunate to have partners like Hallmark and FedEx to help bring
this initiative to life," said Commodore Mark Watson, Director General
Personnel and Family Support Services. "Every little bit helps over the
holidays and the Canadian Forces members and their families are
grateful for all the support."
For more information, visit www.hallmark.ca.
About Hallmark Canada
Hallmark Cards, Inc. is the world's largest manufacturer of greeting
cards and other personal expression products. Hallmark was founded by
Joyce C. Hall in 1910 and currently employs more than 740 artists,
designers, stylists, photographers, writers and editors, who develop
nearly 20,000 products each year. Hallmark Canada is the industry
leader whose products are sold through its 195 Gold Crown stores as
well as select grocery stores, drug stores, mass-merchandisers and
discount stores. For more information, visit www.hallmark.ca.
SOURCE: Hallmark Canada
For further information:
Alana De Guerre, Veritas Communications