TORONTO, Jan. 21, 2016 /CNW/ - Habitat for Humanity Canada has partnered with Cossette, MEGA BLOKS, and the Interior Design Show to build a life sized home made entirely out of MEGA BLOKS.
As the only national charity that helps provide homeownership to Canadian families, Habitat for Humanity Canada hopes the campaign will raise awareness of the issue of affordable homeownership and drive donations. The campaign also consists of a video, developed by Cossette, that tells the story of a family's journey of upheaval, depicting a daughter's innocent efforts to try and build her own toy brick house for her mom and brother.
Peter Ignazi, CCO at Cossette says, "We wanted to find a unique way to raise awareness outside of the video. Bringing to life the idea of the little girl by building a real-life MEGA BLOKS home was a great way to connect the different pieces of the campaign and build something truly show-stopping. The ask is simple. Donate to help turn the girl's dream into a real home."
Mark Rodgers, President and CEO at Habitat for Humanity Canada adds, "When a family is forced to constantly move and live in fear of relentless uncertainty, children are the ones who are most affected. Children need a solid foundation to grow, and they need stability. With this campaign, we wanted to convey that homeownership is not just about having a roof over their head, it is the ground beneath their feet."
Facts about the campaign
- The house is built with over 35,000 bricks - enough to be twice as tall as the CN tower if stacked one on top of the other.
- The giant house will be on display at the IDS show at the Metro Toronto Convention Centre from Jan 21-24.
- To make a donation or watch the video, visit habitat.ca/brickforbrick
About Habitat for Humanity Canada
Founded in 1985, Habitat for Humanity Canada is a national, non-profit organization working towards a world where everyone has a safe and decent place to live. With the help of over 63,000 volunteers every year and 56 affiliate organizations from coast to coast, their mission is to mobilize volunteers and community partners in building affordable housing and promoting homeownership as a means to break the cycle of poverty in Canada and around the world. Habitat for Humanity Canada is a member of Habitat for Humanity International, which has built, rehabilitated, repaired or improved more than 1 million houses worldwide, providing better shelter for more than 5 million people. For more information, please visit www.habitat.ca.
This press kit, including the release, FAQs, photos and videos are available to download at habitat.ca/IDSpresskit
SOURCE Habitat for Humanity Canada
Video with caption: "Video: Habitat Canada's New "Brick for Brick" Campaign". Video available at: https://www.youtube.com/watch?v=2rgVFOl_bbc
For further information: Meghan Reddick, Vice President, Marketing and Communications, firstname.lastname@example.org, (647) 980-9157