LAS VEGAS, April 10, 2017 /CNW/ - NYX Gaming Group (TSX-V: NYX), the market-leading end-to-end supplier to sportsbook, gaming, lottery and bingo operators across the globe, has extended its partnership with GVC Holdings PLC (LSE:GVC) through the launch of NYX OGS, the company's game aggregation server, with bwin.
GVC operates several of the most prominent global brands in the gaming sector, including bwin, Sportingbet, partypoker, partycasino and Foxy Bingo.
With GVC holding licences in more than 18 countries, the partnership extends NYX's market reach to further regulated territories. These include Italy, Spain, and New Jersey, where GVC provides the Borgata Hotel Casino & Spa with its internet gaming platform.
A NYX customer since 2014, GVC already offers NYX OPS on a number of its gaming brands, including Sportingbet. The Group is now expanding the range of content it takes to include the award-winning NYX OGS, which it will use to enhance the casino and games offer of bwin, its flag ship Sports Label. Together with GVC's other Sports Labels, bwin generated €654 million out of a Group total of €895m net gaming revenue on a pro forma basis in 2016.
The single integration to the omni-channel games aggregation platform gives bwin access to a huge portfolio of over 1000 titles from NYX's market-leading studio NextGen Gaming, and over 40 other world-class third party studios.
NYX Chief Commercial Officer David Flynn commented: "GVC are a true leader in the gaming industry and their strategy for growth and business development is impressive. This partnership is extremely important to NYX, representing a firm endorsement of NYX OGS and emphasising the vital role it plays for the industry's most successful operators around the world. It also reaffirms NYX's commitment to building our partnerships and maximising the relationships across a number of different areas to deliver optimum value to our clients."
GVC Holdings Chief Product Officer Liron Snir commented: "This is another big step towards our objective to build the best casino in the market. NYX are a premium developer and we are thrilled to be able to offer their highly popular games to our players."
About NYX Gaming Group Limited
NYX Gaming Group Limited is a leading digital gaming provider, headquartered in Las Vegas, USA, with a staff of more than 1000 employees globally. NYX delivers value by adhering to the highest standards of customer service, probity, and responsibility.
It has one of the broadest distribution bases in the industry, with over 200 unique customers.
The award-winning NYX OGS™ (Open Gaming System), which allows licensees to leverage the best-of-breed, multi-vendor casino content from around the world, is acknowledged to be the industry's market-leading gaming offering. From its own studios and a broad partner network of the most innovative third party suppliers, NYX offers customers the widest portfolio of content available, with access to over 2000 game titles, via OGS™.
In addition, NYX's award winning sports betting division OpenBet is utilized and trusted by leading sports book operators, with its scale and performance world-renowned. In 2016, the OpenBet sportsbook processed more than two billion bets and broke new records at the 2016 Grand National, where it processed 62,000 bets-per-minute.
NYX Gaming Group Limited is listed on the TSX Venture Exchange under the symbol TSXV: NYX.
For more information about the group visit: www.nyxgaminggroup.com
About GVC Holdings PLC
GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four business segments with a number of brands; Sports labels (bwin, Sportingbet, gamebookers), Gaming labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group is headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 18 countries.
For more information see the Group's website: www.gvc-plc.com.
SOURCE NYX Gaming Group