gsmprjct˚ to design WOWtopia, a Hands-On Touring Global Festival For Kids & Families

MONTREAL, April 11, 2016 /CNW Telbec/ - gsmprjct˚ announces that it has been mandated by WOW Explorations to design WOWtopia (working title), a new hands-on, grab-on touring global festival for kids and families.


WOWtopia is an entirely new form of family entertainment produced by WOW Explorations, a developer of innovative recreation experiences for kids and families. It combines the physicality of an adventure park, the hands-on interactivity of a maker experience and the awe of a cultural festival—all presented through a circus-like touring model.

"We are delighted to be working with WOW Explorations to design and produce its first touring attraction, and we look forward to wowing kids with a highly active, enriching recreation experience," said Annie Derome, CEO and Executive Producer, gsmprjct˚. "The vision that the WOW Explorations team has for WOWtopia is inspiring and novel, and we embrace the challenge of bringing such a unique and transformative experience to life."

"WOWtopia seeks to combine adventure, artistry and authenticity to "wow" families with the wonder of the world in an exciting and completely unique way," said Donna Friedman Meir, Founder and CEO of WOW Explorations. "Given its expertise at designing breakthrough travelling and permanent experiences around the world, gsmprjct˚ is the ideal partner to help us bring this project to fruition.  We are thrilled to be working with gsmprjct˚'s talented global team."

WOWtopia is scheduled to begin touring in the U.S. in late 2017, before making its way overseas in subsequent years.

About gsmprjct°

gsmprjct° specializes in the creation and production of visitor experiences. Headquartered and founded in Montreal in 1958, and with offices in Dubai and Singapore, the company collaborates with a wide range of clients across the globe to design and produce immersive visitor experiences that educate and entertain.  With some 1000 projects in its portfolio, gsmprjct° designed, built, and co-produced the blockbuster touring exhibition STAR WARSTM Identities, created the award-winning Cosmodome science centre in Laval, Quebec, has delivered dozens of turnkey museum and cultural projects such as the National Museum of Singapore and Lest We Forget, in Abu Dhabi, and has collaborated to create some of the most recognizable observation experiences in the world, including At the Top, the observation deck at Burj Khalifa in Dubai.  For more information, visit

About WOW Explorations

WOW Explorations was founded in 2015 by Donna Friedman Meir, an accomplished kids' entertainment executive whose experience includes leadership roles at National Geographic, Nickelodeon, and Warner Brothers, to develop innovative recreation experiences for kids and families. WOWtopia, WOW Explorations' first touring attraction, is dedicated to inspiring kids with the wonder of the world through physical play, hands-on creating and active multi-sensory experiences. WOWtopia is expected to begin touring the U.S. in Fall 2017. For more information, visit the Company's website at


SOURCE gsmprjct

Image with caption: "gsmprjct˚ logo (CNW Group/gsmprjct)". Image available at:

For further information: Catherine Cattoen, Marketing Manager,, +1 514 623-0037


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