BRAMPTON, ON, Aug. 11 /CNW/ - There's nothing quite like the taste of
summer fresh produce grown by Canadian farmers. Starting tomorrow in
your local Loblaw banner store, Loblaw's Grown Close to Home™
event offers wholesome and affordable items from growers in your part of
the country, conveniently available, seven days a week.
"Loblaw proudly offers a selection of up to 180 different varieties1
of high-quality, fresh and affordable Canadian-grown produce that in
some instances are in store within 24 hours of harvest," says Mike
Venton, senior vice president, Produce, Loblaw Companies Limited. "We
have excellent relationships with more than 400 Canadian growers - some
more than 40-years strong - which allows us to offer customers
outstanding products with the convenience of shopping at their Loblaw
As a part of Loblaw's Source with Integrity corporate social
responsibility pillar, Loblaw works with vendors to provide customers
with quality products, while considering the economic, environmental and
social impact of those products. The Grown Close to Home™ event puts
area growers front and centre during the months of July and August, with
approximately 40 per cent of produce found in stores during this time
sourced from Canadian growers.
By putting a spotlight on local fresh produce during harvest season,
Loblaw customers responded positively evidenced by a 16 per cent
increase in produce sales during the Grown Close to Home™ event over the
past two years. Complementary to this event, fresh, seasonal,
Canadian-grown produce is available all year long at Loblaw banner
stores. In fact, approximately 27 per cent of Loblaw's year-round
produce purchases are Canadian2!
About our Grown Close to Home™ event
It's time to take a bite out of summer and visit your neighbourhood
Loblaw banner store. The stores are alive with sights from the farm!
From August to September Loblaw banner stores will feature freshly
harvested Canadian produce items displayed in special bins at the front
of the stores. And, select Loblaw banner stores across the country will
feature can't-miss John Deere tractors to highlight the produce section.
Whether looking for Annapolis Valley wild blueberries; sweet corn from
Southern Ontario; organic cherries from the Okanagan; Québec
strawberries or whole-grain bread from Saskatchewan, products from many
parts of the country will be available during the Grown Close to Home™
event- offering all of the great tasting products available to purchase
on your timetable.
Also featured during Loblaw's Grown Close to Home™ event are
Canadian-made products like cheese, bread and flowers.
These items and more are available at Loblaws®, Loblaw
Great Food™, Zehrs®, Zehrs Great
Food™, Fortinos®, Loblaw Superstore™,
Real Canadian Superstore®, Atlantic Superstore®,
SaveEasy®, Freshmart®, Maxi®,
Maxi & Cie®, No Frills®,
Provigo®, Extra Foods®, valuemart®,
YIG® and more. Product pricing and availability
may vary by banner and region. For more information, visit www.pc.ca.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ over 138,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to providing
Canadians with a wide, growing and successful range of products and
services to meet the everyday household demands of Canadian consumers.
Loblaw is known for the quality, innovation and value of its food
offering. It offers Canada's strongest control (private) label program,
including the unique President's Choice®, no name®
and Joe Fresh Style® brands. In addition, the Company
makes available to consumers President's Choice Financial®
services and offers the PC® points loyalty program.
1 Variety and availability may vary by banner and region
This number is based on a national purchase amount
SOURCE Loblaw Companies Limited
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