Groupe VIVA, a leader in retail digital innovation, launches a
refrigerator with a transparent LCD display for the Coors Light brand,
a first in North America.
BOISBRIAND, QC, Feb. 25, 2014 /CNW Telbec/ - Groupe VIVA, a company
specialising in digital innovations for retail and service outlets as
well as many other sectors, and the Molson Coors Brewing company are
proud to announce the joint launch of an innovative merchandising
project, a refrigerator with a transparent LCD display. The concept is
simple: offer a cold beer while incorporating the visual and dynamic
impact of a new digital media.
The struggle for brand supremacy in the visually cluttered environment
of convenience stores is well known. The innovative concept proposed by
Groupe VIVA aims to make Molson Coors products stand out and set them
apart from other products available at the entrance of the store. The
Coors Light brand was a natural for this digital innovation because of
its product positioning and well-known slogan "Who wants a cold one?"
The project will be deployed in forty Couche-Tard stores as well as in
ten bars and nightclubs in the Greater Montreal.
"As specialists in digital innovations, our objective is to combine the
latest advances in technology and digital content and make them
accessible to retail chains and major brands. We are very proud to
partner with Coors Light, the bestselling brand of beer in Quebec and
Canada", said Pierre Gendron, CEO of Groupe VIVA.
"Molson Coors is continually innovating both its products and its
marketing, and this offensive is part of our constant quest for
innovation and product differentiation. We are very proud to be
deploying this North American first and with a trusted partner like
Groupe VIVA", explains Daniel Dufresne, VP Sales, Quebec and Atlantic,
at Molson Coors.
About Groupe VIVA
For the past 12 years, Groupe VIVA has been developing digital
innovations to enhance the customer experience in all sectors of
activity. Its solutions provide technical infrastructure, video and
audio content and interactive applications in order to extend the reach
of marketing communications in retail and service outlets and events.
Groupe Viva's customers are primarily retail businesses, pharmaceutical
companies, municipalities, restaurants, corporate businesses and
members of the tourism industry. For more information, please visit www.groupeviva.com
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading premium brands such as Coors
Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across
The Americas, Europe and Asia. It operates in Canada through Molson
Coors Canada; in the US through MillerCoors; and in the U.K., Ireland
and in many Eastern Europe countries through Molson Coors Europe.
Molson Coors is listed on the Dow Jones Sustainability Index for North
America. For more information on Molson Coors Brewing Company visit the
company's Web site, www.molsoncoors.com.
SOURCE: Groupe Viva
For further information:
Maude Goulet / Charles Durivage
514-289-8688 ext. 237 / 227
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