Groupe Média TFO's New Content Distribution Vision


TORONTO, May 12, 2016 /CNW/ - Groupe Média TFO has taken a major step in distributing its multiplatform content and tapping into international markets with the appointment of Sandrine Pechels de Saint Sardos as head of the newly minted Disruption and Multiplatform Distribution Direction.

"I am delighted to announce the addition of Sandrine Pechels de Saint Sardos to our team," says Laurent Guérin, Chief Content Officer. "Her know-how is a perfect combination of everything we needed in order to pursue our ambitious plans for our platforms. Sandrine has a deep understanding of content distribution, on both traditional and digital media. Her youth content expertise will be a major asset in developing our offering."

After a distribution career with major production houses, Sandrine Pechels de Saint Sardos will be starting her position with TFO this coming June 8. After 9 years with Bejuba Entertainment, Pechels de Saint Sardos leaves as EVP of Sales & Acquisitions with an impressive list of acquisitions and WW show sales to build a catalogue of over 600 half-hours of kids' TV. Prior to Bejuba, she worked at Classic Media (Dreamworks) spearheading WW sales and co-productions on Casper and other titles.

Pechels de Saint Sardos' responsibilities will include growing TFO acquisitions, pre-buys and catalogue, with a view to optimize distribution on traditional, non-linear and international platforms. Between 2011 and 2016, TFO's content production system has undergone a transformation and grown 220%. During the same period, TFO's French-language educational content has gained exponential visibility on YouTube. Its YouTube channels are now the number one source of French-language educational content in the country, with nearly 250 million views.

Finally, the recent announcement of the arrival of TFO content on U.S. markets, with Louisiana Public Broadcasting's French-language programming, opens up new avenues for international distribution.

"During my tenure at Bejuba, I deepened by skills and expanded into the digital realm," says Pechels de Saint Sardos. "I am grateful for the success and partnership. I am ready for this new opportunity with TFO. With the focus on disruption, multiplatforms distribution and managing TFO content, it gives me a great portal to expand and grow, with an eye on the future of our industry."

About Groupe Média TFO
Groupe Média TFO is a premium destination for audiences seeking educational and cultural content in French, always at the forefront of digital learning.

TFO serves 2 million students and 30,000 teachers across Ontario and Canada. It operates the number one French-language YouTube Channel in Canada.

Its content has received awards and accolades from Austin and Amsterdam (Kidscreen Awards, Gémeaux, Cassies, IBC Awards, SXSW Film Design Awards and more).

SOURCE Groupe Média TFO

Image with caption: "Sandrine Pechels de Saint Sardos (CNW Group/Groupe Média TFO)". Image available at:

For further information: and media requests: Carole Nkoa,, (416) 968-8313

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