TORONTO, June 2, 2014 /CNW/ - Grey Canada is excited to announce that Andrew Carty has joined the agency as its new VP Strategy & Innovation. In his new role, Carty will oversee cross-discipline planning across Grey's Canadian offices.
Carty joins Grey from Union Creative (formerly CP+B Canada) where he worked at the Toronto-based agency for 3 years. Andrew led the UNION strategy team across multiple disciplines, bringing insights and innovation to clients like Kraft, Mondelez, and Best Buy. Previously, Andrew's work at Lowe Roche and Ogilvy & Mather drove results for brands like Audi, Cogeco Cable and Rogers.
"Grey is in an exciting phase with a number of unique client mandates. We need people who can rapidly come to grips with complex challenges and help deliver work that reflects our Famously Effective philosophy." says Stephanie Nerlich, President & CEO, Grey Canada. "Andrew's experience across business and communications planning, insight mining, digital and social mapping as well as innovation makes him a significant asset to our leadership team."
Beyond his advertising pedigree, Carty's entrepreneurial spirit resonated with the Grey leadership. Carty worked on a technology start-up venture for a number of years before returning to school and then joining the ranks of advertising first in Texas and then returning to Toronto.
"I'm excited to join Grey, I've been a big fan of the work they've been doing the past few years," stated Carty. "I'm looking forward to joining a culture that's committed to use planning to really understand our client's business problems and to find solutions that directly impact the creative process and help affect our clients' brand trajectories."
About Grey Canada
Grey Canada is an office of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Under the banner of "Famously Effective Since 1917," the agency serves a roster blue-chip client roster of many of the world's best-known companies including P&G, Post Foods, GSK, Volvo, Yellow Tail as well as working with leading not-for-profit's including Moms Demand Action for Gun Sense and . Grey Canada was a triple Lion winner at Cannes last summer, was named The Advertising and Design Club of Canada's "Agency of the Year" and most recently took home the Grand Prix at the CASSIES for advertising effectiveness. (www.greycanada.com)
Contact: Stephanie Nerlich
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