Great Canadian Introduces Shorelines Casino Brand to Ontario

RICHMOND, BC, Dec. 7, 2015 /CNW/ - On behalf of the Ontario Gaming East Limited Partnership (Partnership), Great Canadian Gaming Corporation (GCGC) is excited to announce the new brand of Shorelines Casinos for the gaming properties at Thousand Islands, Kawartha Downs, and potentially, in the City of Belleville.

As of early 2016, and subject to the successful transition of the properties from the Ontario Lottery and Gaming Corporation (OLG) to the Partnership, Thousand Islands Casino and OLG Slots at Kawartha Downs will be renamed as Shorelines Casino Thousand Islands and Shorelines Slots at Kawartha Downs.

The Shorelines brand has been selected as it captures each of the market's historical connectivity to the community and geographical area. In addition, the new brand will serve as a key identifier in the Eastern Ontario region that will be synonymous for outstanding customer service, coupled with great gaming options, fantastic restaurants and top-tier entertainment.

"We have done extensive research to ensure that the chosen brand resonates with the local marketplace, and we're eager to start using it. But in the meantime, our primary focus continues to be on finalizing the transition of the operations to the Partnership from OLG," said Andy LaCroix, Interim Executive Director, Ontario Operations.

The Partnership will continue to develop preliminary plans for a gaming property in the preferred community of Belleville, and if successful, the property will be named Shorelines Casino Belleville.

To learn more about the Shorelines Casino brand and offerings, please visit www.shorelinescasinos.com.

Ontario Gaming East Limited Partnership, in which Great Canadian Gaming Corporation owns a 50.1% share, was selected as the successful proponent by the Ontario Lottery and Gaming Corporation to operate gaming facilities in OLG's Gaming Bundle 2 (East) (East Gaming Bundle). The East Gaming Bundle contains three gaming zones. The first gaming zone includes the township of Cavan Monaghan, the City of Peterborough and surrounding areas, and is currently served by OLG Slots at Kawartha Downs. The second gaming zone includes a new build opportunity to service the City of Belleville and the municipality of Quinte West. The third gaming zone includes the City of Kingston and surrounding areas, including Gananoque and Leeds and Thousand Islands, and is currently served by OLG Casino Thousand Islands.

Great Canadian Gaming Corporation is a Canadian based company that operates gaming, entertainment and hospitality facilities in British Columbia, Ontario, New Brunswick, Nova Scotia, and Washington State. The Company has 17 gaming properties, which consists of ten casinos, including two with a four Diamond resort hotel, four horse racetrack casinos and three community gaming centres. A key element of Great Canadian's business model is its commitment to social responsibility. PROUD of our people, our business, our community is Great Canadian's brand that unifies the company's community, volunteering and social responsibility efforts. Under the PROUD program, Great Canadian annually invests over $2 million in our communities, and in 2014, over 1,200 charitable organizations were supported by Great Canadian. In each Canadian gaming jurisdiction, the majority of gross gaming revenue from gaming facilities goes back directly to provincial governments for the purpose of supporting programs like healthcare, education and social services.

SOURCE Great Canadian Gaming Corporation - Media Relations

Image with caption: "Shorelines Casinos (CNW Group/Great Canadian Gaming Corporation - Media Relations)". Image available at: http://photos.newswire.ca/images/download/20151207_C4993_PHOTO_EN_559038.jpg

For further information: Media Contact: Sonja Mandic, Director, Media Relations and Social Responsibility, Great Canadian Gaming Corporation, smandic@gcgaming.com, 604.889.7114


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