Grasshoppers on a plane

WestJet and Big Rock Brewery offer Grasshöpper wheat ale on board

CALGARY, July 30 /CNW/ - WestJet and Calgary-based Big Rock Brewery announced today that they are teaming up to make Big Rock's best-selling Grasshöpper wheat ale available for purchase on board all flights with bar service effective August 1, 2010.

"One of the reasons we're so proud of our buy-on-board program is that we support local businesses across Canada by sourcing their products for our inflight menu," said Bob Cummings, WestJet's Executive Vice-President, Marketing and Sales. "We offer sandwiches and wraps produced by nearly a dozen popular local restaurants in Canadian cities, and we're very excited to add our first locally brewed beer from Calgary's award-winning Big Rock Brewery to the menu."

Grasshöpper, which won a gold medal at the 2009 Canadian Brewing Awards, is a Kristall Weizen German-style wheat ale that is delicately hopped and delivers a bright finish. One of Big Rock's most popular beers, Grasshöpper will be sold in cans on all WestJet flights with bar service (over two hours) beginning August 1.

"This is a great made-in-Calgary connection," said Big Rock President Bill McKenzie. "Having the opportunity to team up with a company like WestJet is a natural relationship for us, and being able to bring our brand to the skies is an exciting venture."

About WestJet

WestJet is Canada's preferred airline, offering scheduled service throughout its 71-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 89 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 46 aircraft through 2016, WestJet strives to be one of the five most successful international airlines in the world.

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About Big Rock Brewery

Big Rock - headquartered in Calgary, Alberta - continues to produce premium all-natural craft beers. As Canada's leading craft brewer, Big Rock Brewery boasts a family of 11 exceptional ales and lagers, Rock Creek dry apple cider as well as an ongoing selection of seasonal beers. Big Rock products are sold in nine provinces and three territories in Canada and, oddly enough, they are also available in Korea. For more information on Big Rock Brewery, visit bigrockbeer.com.

SOURCE WestJet

For further information: For further information: Media contact: Robert Palmer, Media Relations, telephone: 1-888-WJ 4 NEWS (1-888-954-6397), email: ropalmer@westjet.com; Aisling (Ash-ling) Tomei, Manager, Corporate Relations, telephone: (403) 203-3746, email: atomei@bigrockbeer.com


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