OTTAWA, Feb. 11, 2014 /CNW/ - Beer Canada and its members applaud the
Federal Government's commitment in Budget 2014 to reduce red tape for
brewers by modernizing the Beer Standard.
"Beer is part of our culture and heritage and though brewing is a very
traditional industry, we must have the tools to innovate and compete in
a fast-changing and vibrant category," explained Luke Harford,
President of Beer Canada. The Beer Standard needs to be modernized to
keep pace with innovations. Mr. Harford highlighted that," in 1990
there were 400 brands of beer in Canada and today there are over 2000"
to describe the pace of change and the vibrancy within the beer
Beer is a food and regulated under the Food and Drug Regulations. The
Beer Standard requires beer to be a fermented beverage and sets out the
ingredients brewers are permitted to use such as malt barley, wheat,
hops and water. The need for a modernized Beer Standard has become
apparent as innovation within the beer category continues to be a
primary means of achieving market growth.
"Last fall, the Government asked industry for ideas on regulatory
changes that could be made that would benefit business but not cost the
government any money," explained Mr. Harford. "The Government clearly
saw the importance of this initiative for the beer category and we are
very pleased with the Government's commitment to take action in this
A modern Beer Standard will benefit consumers, government and industry
by providing a clear and concise understanding of what constitutes and
defines beer. It will also provide a basis for opportunities to
innovate within the beer category, by way of improved regulatory
clarity and efficiencies.
Beer Canada is the national voice for beer. A November 2013 Conference
Board of Canada study found that beer supports one out of every 100
jobs in Canada, generates $5.8 billion in government revenues, and
contributes more than $14 billion to the domestic economy.
SOURCE: Beer Canada
For further information:
613-232-9601 ext. 223