Got Plaid? Canadians Encouraged to Wear Plaid for Dad before Father's Day

Prostate Cancer Canada invites workplaces and individuals across the country to join the fun for a good cause

TORONTO, May 12, 2016 /CNW/ - This morning marked the launch of Canada's second annual Plaid for Dad campaign in support of Prostate Cancer Canada (PCC).  To formally announce the start of the campaign, Vice-Admiral Mark Norman, Commander of the Royal Canadian Navy, arrived at the shores of Toronto's harbourfront aboard a naval ship waving official plaid flags.

In the spirit of uniforms that symbolize the protection of others, we will be honouring the men and women in uniform who protect Canadians every day as well as promoting a uniform that symbolizes the protection of the one in eight Canadian men who will be diagnosed with prostate cancer in their lifetime – plaid.

Launched for the first time last year, Canadian workplaces and individuals are again invited to designate the 'Casual Friday' before Father's Day as a day to wear Plaid for Dad in support of the one in eight Canadian men who will be diagnosed with prostate cancer in their lifetime. After weeks of fundraising and events, Canadians can wear their plaid ensembles on Friday, June 17th and share photos online using the hashtag #PlaidforDad to showcase their involvement.  

"Plaid for Dad is an easy and fun opportunity for organizations and individuals to support a cause that impacts all Canadians on some level," said Rocco Rossi, President and CEO of PCC. "Businesses can take this time to promote their commitment to team-building and philanthropy by making a difference in the lives of all Canadians affected by the most common cancer in men."

Looking to update your plaid? Hudson's Bay has you covered.

Canada's most iconic retailer, Hudson's Bay has declared its support for the cause by becoming the Official Retail Partner of Plaid for Dad. Through the support of the HBC Foundation, six different, limited-edition Hudson North plaid shirt designs have been created, with $12 from each sale going to benefit prostate cancer research. The shirts will be available mid-May 2016 at all Hudson's Bay locations across Canada and at www.thebay.com.

To learn more about Plaid for Dad, please visit plaidfordad.ca.

About Prostate Cancer Canada
Prostate Cancer Canada is the leading national foundation dedicated to the elimination of the most common cancer in men through research, advocacy, education, support and awareness. As one of the largest investors in prostate cancer research in Canada, Prostate Cancer Canada is committed to continuous discovery in the areas of prevention, diagnosis, treatment, and support.

SOURCE Prostate Cancer Canada

Image with caption: "Prostate Cancer Canada team members pose in their best plaid with members of the Royal Canadian Navy, Toronto Police & Fire, as well as business leaders from far and wide to mark the launch of #PlaidforDad. (CNW Group/Prostate Cancer Canada)". Image available at: http://photos.newswire.ca/images/download/20160512_C2039_PHOTO_EN_689612.jpg

For further information: For Media Inquiries please contact: Zandra Miljan, Senior Communications Advisor, Prostate Cancer Canada, Conseillère Principale des Communications, Cancer de la Prostate Canada, Office: 416-441-2131 ext./poste 264, Mobile: 647-462-1886, Email: zandra.miljan@prostatecancer.ca

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www.prostatecancer.ca

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