YWCA Canada launches Safety Siren app for BlackBerry smartphones
TORONTO, Jan. 16, 2012 /CNW/ - As part of its ongoing work to encourage
Canadians to take action on violence against women and girls, YWCA
Canada, the country's oldest and largest women's multi-service
organization, released the much awaited YWCA Safety Siren app for
BlackBerry® smartphones. As part of its suite of anti-violence tools
and programming for young women, the Safety Siren is a unique violence
prevention and intervention tool, turning your BlackBerry smartphone
into a multi-functional safety device.
Created as part of YWCA's award-winning, signature anti-violence
initiative, Power of Being a Girl™, the Safety Siren is available as a free download on BlackBerry® App WorldTM. By pressing the Siren when you are in an unsafe situation, the app
sends an emergency SOS email and BBMTM (BlackBerry® Messenger )message while auto dialling a pre-selected
friend , displaying your location on a map and geo-connecting you to
over 300 resource and crisis centres across Canada. The app also
provides amazing information about sexual health, dating and hooking
up, tips and facts on safety and essential crisis information. It's
where to go when you want to know!
"We are thrilled to be able expand our growing suite of digital tools
for young women's safety," says Paulette Senior, YWCA Canada Chief
Executive Officer. "Access to information about sexual health, wellness
and safety is absolutely essential and girls need it where they live,
and they live on their phones."
Funded by the Government of Canada's Social Development Partnerships
Program, the Safety Siren is part of a robust set of free tools for
young women's safety that include other apps, zines and a host of
online resources as well as programs at YWCA Member Associations across
"What I love best about the Safety Siren for BlackBerry smartphones is
that it focuses on making preventative choices about safety before
heading out, "says Corinne Rusch-Drutz, YWCA Canada Director of
Communications & Membership Development. "It's really exciting to
harness the safety potential of the BBM functionality, allowing young
women who have downloaded the app to instantly connect with their
networks. It also gives them access to sexual health information where,
when and how they need it, which is an important part of being able to
look out for yourself. The YWCA Safety Siren lives on your BlackBerry
and goes where you go, answering some of the tough questions you might
not be willing to ask your friends or family or look up on a shared
computer. It's your own private gateway to a library of women's
resources, from sexual harassment to STIs."
In addition to giving straightforward information on relevant sexual
health and wellness issues, the app geo-locates users with maps and
directions to over 300 resource centres across Canada by topic or
proximity including local YWCAs, emergency hotlines, health clinics and
crisis centres. It's a one stop shop for healthy dating and it's free.
For more information about the Safety Siren or YWCA Canada please visit www.ywcacanada.ca, find us on Facebook at www.facebook.com/ywcacanada, Twitter @YWCA_Canada, or download the app for free at http://appworld.blackberry.com/webstore/content/76867?lang=en .
About YWCA Canada:
YWCA Canada is the country's oldest and largest women's multi-service
organization. With 34 Member Associations operating in more than 400
districts and communities across the country, our Turning Point
Programs for Women™ - which address personal safety, economic security
and well-being - reach out to 1 million women, girls and their
families. YWCA is the largest national provider of shelter to women,
serving 25,000 women, children and teen girls including 6,000 fleeing
domestic violence each year. We are the largest provider of literacy,
life skills, employment and counselling programs in the country, and
the second largest provider of childcare services. YWCA Canada is a
member association of the World YWCA which unites 25 million women and
girls worldwide and spans 125 countries. For more information about
YWCA Canada, visit www.ywcacanada.ca or find us on Facebook www.facebook.com/ywcacanada and Twitter @YWCA_Canada.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
Video with caption: "YWCA Safety Siren app for BlackBerry®". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120116_C3977_VIDEO_EN_8939.mp4&posterurl=http://photos.newswire.ca/images/20120116_C3977_PHOTO_EN_8939.jpg&clientName=YWCA%20Canada&caption=YWCA%20Safety%20Siren%20app%20for%20BlackBerry%26%23174%3B&title=YWCA%20CANADA%20%2D%20Got%20a%20new%20BlackBerry%20for%20the%20holidays%3F%20BBM%20for%20Safety%21&headline=Got%20a%20new%20BlackBerry%20for%20the%20holidays%3F%20BBM%20for%20Safety%21
Image with caption: "YWCA Safety Siren app for BlackBerry® (CNW Group/YWCA Canada)". Image available at: http://photos.newswire.ca/images/download/20120116_C3977_PHOTO_EN_8873.jpg
Image with caption: "YWCA Safety Siren app for BlackBerry®) (CNW Group/YWCA Canada)". Image available at: http://photos.newswire.ca/images/download/20120116_C3977_PHOTO_EN_8870.jpg
Image with caption: "YWCA Safety Siren app for BlackBerry® Geolocations (CNW Group/YWCA Canada)". Image available at: http://photos.newswire.ca/images/download/20120116_C3977_PHOTO_EN_8868.jpg
Image with caption: "YWCA Safety Siren app for BlackBerry® Geolinks (CNW Group/YWCA Canada)". Image available at: http://photos.newswire.ca/images/download/20120116_C3977_PHOTO_EN_8866.jpg
Image with caption: "YWCA Safety Siren app for BlackBerry® - Dating 911 (CNW Group/YWCA Canada)". Image available at: http://photos.newswire.ca/images/download/20120116_C3977_PHOTO_EN_8864.jpg
Image with caption: "YWCA Safety Siren app for BlackBerry® - Know the Facts (CNW Group/YWCA Canada)". Image available at: http://photos.newswire.ca/images/download/20120116_C3977_PHOTO_EN_8872.jpg
SOURCE YWCA Canada
For further information:
on YWCA Canada and its programs and services, or to set up an interview with Paulette Senior, CEO of YWCA Canada or Corinne Rusch-Drutz, Director of Communications and Membership Development, please contact Laura Tilley, Manager of Communications at 416-962-8881 x233.