Goodfood pledges 10,000 meals with #PayGoodfoodFWD back-to-school campaign

– Goodfood, Canada's #1 meal kit delivery service, expands its partnership with Breakfast Club of Canada to provide additional meals to kids across the country – 

TORONTO, Sept. 12, 2017 /CNW/ - In Canada, one in five children is at risk of starting the school day on an empty stomach due to a lack of access to nutritious food. To kick off the school year and help Canadian kids get the most important meal of the day, Goodfood, Canada's largest meal kit delivery service, is asking social media fans to use #PayGoodfoodFWD to help provide up to 10,000 meals through its partnership with the Breakfast Club of Canada. From now until October 10, every time Canadians tag a friend using #PayGoodfoodFWD on Instagram or Facebook one nutritious breakfast will be provided to a child in school.

"At Goodfood, our focus is delivering farm-fresh ingredients for people to prepare wholesome, home-cooked meals every week. Our mission is to change the way Canadians eat at home, so we must do our part in addressing food insecurity," says Jonathan Ferrari, Goodfood CEO. "Young people are our future, and Breakfast Club of Canada is doing important work to fight food insecurity and support the health and education of our youth. We are proud to work with an organization that makes such a strong impact."

Goodfood partnered with Breakfast Club of Canada in 2017 and expects to donate over 50,000 meals in the first year of the partnership to schools in communities where the company operates. To help at-risk Canadian children get the 2017 academic year to a healthy start, Goodfood is pledging up to an additional 10,000 meals and engaging Canadians on social media to raise awareness of the nearly one million Canadian children who are at risk of going to school without breakfast.  

"Food insecurity among children is a real problem in Canada, and it has repercussions on the health and education of our youth. A nutritious meal at the start of the day is critical, as 60 per cent of learning in school happens before lunch," says Daniel Germain, president and founder of Breakfast Club of Canada. "When children get a balanced meal first thing in the morning it affects their behaviour, academic performance and self-confidence – and that is the foundation for them to realize their full potential."

To participate in the campaign, from September 12 to October 10 Canadians simply tag a friend by commenting on a post @GoodfoodCA on Facebook or Instagram using #PayGoodfoodFWD. With every #PayGoodfoodFWD hashtag shared, Goodfood will provide a nutritious morning meal through the Breakfast Club of Canada including eggs, fruit, whole wheat toast, yogurt and milk to a Canadian child in need. Canadians are also encouraged to visit www.makegoodfood.ca and sign-up for a meal kit delivery with $30 off. With every box purchased, Goodfood will contribute to a meal through the Breakfast Club of Canada, thereby increasing meal donations to local schools. Canadians can visit www.makegoodfood.ca to order a Goodfood box or learn more about the #PayGoodfoodFWD campaign.

About Goodfood

Goodfood is Canada's #1 meal kit, delivering farm-fresh ingredients that make it easy for people to prepare delicious meals at home every week. Subscribers select their favorite recipes from a collection of various original dishes at www.makegoodfood.ca. Goodfood prepares a personalized box of ingredients and delivers it to the subscriber's doorstep with easy step-by-step instructions. Goodfood's objective is to take the hassle out of cooking, leaving subscribers with the fun part - cooking, sharing with family and eating.

About Breakfast Club of Canada

For 22 years, Breakfast Club of Canada has been nourishing children's potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to their specific needs. Operating from coast to coast, the Breakfast Club of Canada helps feed more than 203,000 students every day in 1,598 schools.

SOURCE Goodfood

For further information: Johnathan Cariati / Kay West, Paradigm Public Relations, 416-413-5116 / 416-413-5209, jcariati@paradigmpr.ca / kwest@paradigmpr.ca

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