- To help make easy summer living sweeter, Tim Hortons Chill to Win is
back to reward guests with the chance to win thousands of instant
prizes on all Iced Capp purchases -
OAKVILLE, ON, June 9, 2014 /CNW/ - Canadians are giving celebrities the
cold shoulder, at least when it comes to who they would prefer to relax
and hang out with this summer. To celebrate the return of Chill to Win,
Tim Hortons asked Canadians who they would most want to chill out with
this summer, and where. Turns out Canadians like to keep things simple,
with 39 per cent preferring to chill out with their spouse/partner.
Celebrities ranked a mere three per cent even behind the opportunity of
going solo and chilling out alone (10%). And, the number one place to
chill out this summer? At home, in their own backyards and at the beach
tied for top spot at 33 per cent each.
"When it comes to relaxing, Canadians told us loud and clear that
lounging with your loved ones is at the top of the list with family
(31%) and best friends (17%) rounding out the top 3 spots," said Dave
McKay, Vice President, Beverages, Tim Hortons. "Canadians also like to
keep it consistent and chill throughout the whole summer with 33%
planning to chill every weekend followed by 28% after work."
While Canadians prefer a low-key summer, starting today, it just got a
little more exciting with the second annual Tim Hortons Chill to Win
contest, now with instant win prizing that's better than ever.
Canadians have the chance to instantly win 10 grand prizes of $5,000
cash, 100 LG televisions, and thousands of Tim Cards when they get a
Tim Hortons Iced Capp or frozen beverage.
"Our inaugural year for Chill to Win was a success, but our guests told
us they wanted instant win prizing, and we listened," said McKay. "This
year in addition to an online PIN game, guests can win instantly in
restaurant with any one of the frozen beverages offered at Tim Hortons,
including our Iced Capp - the perfect companion wherever and whenever
you need to chill out."
Tim Hortons is a leader in frozen beverages, with nearly nine out of
every 10 frozen coffee beverages sold in Canadian quick-service
restaurants prepared at Tim Hortons. The coffee chain continues to
assert its leadership position in the category, with new cold beverage
innovations such as this year's Frozen Green Tea and Mango Pineapple
"There's no question that Iced Capp is Canada's iconic summer drink, but
we continue to innovate to give our guests great-tasting new options."
says McKay. "Guests can look forward to a new flavour innovation on
Tim Hortons Iced Capp later this year."
In addition to instant win prizes, guests can also play Chill to Win
online at www.chilltowin.com with up to 10 daily plays using PIN codes for the chance to win $1,000
VISA cards and Tim Cards.
Social media fans are asked to join the Chill Nation, by sharing how
they kick back and relax on Instagram using #ChillWithTims. Every day @TimHortons will select a photo from the #ChillWithTims gallery to be featured as
the photo of the day.
About Tim Hortons 2014 Chill to Win Survey
Tim Hortons commissioned Research House to conduct an online survey of
1,506 Canadians aged 18 and older. Responses were collected from May 23
to 25, 2014.
Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains
in North America based on market capitalization, and the largest
in Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, hot and cold specialty drinks
(including lattes, cappuccinos and espresso shots), specialty teas and
fruit smoothies, fresh baked goods, grilled Panini and classic
sandwiches, wraps, soups, prepared foods and other food products. As
of March 30, 2014, Tim Hortons had 4,524 systemwide restaurants,
including 3,610 in Canada, 870 in the United States and 44 in the Gulf
Cooperation Council. More information about the Company is available
Image with caption: "Summer just got a little sweeter: Tim Hortons Chill to Win contest is back for summer, and now with instant win prizing that's better than ever. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20140609_C9059_PHOTO_EN_41196.jpg
SOURCE: Tim Hortons
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