The iconic Canadian brand teams up with comedic legend Martin Short in
TORONTO, Jan. 30, 2013 /CNW/ - On Super Bowl Sunday, Canadians will be filling chip bowls with their
favourite Lay's potato chip flavours - including Ketchup, Dill Pickle
and Bar•B•Q - while they enjoy the show with family and friends. This
year the Lay's brand is going beyond the bowl during the Super Bowl halftime show with
a unique and fun new TV advertisement. In an exclusively Canadian
commercial starring Martin Short, one of Canada's comedic legends, the
brand is revealing an exciting Lay's contest for 2013.
"The Lay's brand is always looking for new ways to engage with Canadians," says
Susan Irving, director of marketing, PepsiCo Foods Canada. "The ad
launching on Sunday will be the start of an exciting and new
interactive program for Lay's chip lovers all across Canada. While we can't give away too many
details yet, be sure to tune into the game and stick around for the
Super Bowl's infamous halftime show!"
In the ad, Martin Short is in his element, playing not only his funny
self, but also a variety of humorous, quirky characters conceived by
Martin and the Lay's team.
"Martin Short has been an incredible partner throughout this process,"
says Irving. "His natural creativity and energy have fuelled an ad that
we think will get Canadians thinking about flavour, and excited for
what's coming for the Lay's brand in 2013."
The Lay's Super Bowl TV commercial will premiere Sunday during the Super
Bowl half time show. The spot will then hit airwaves nationally in the
Lay's potato chips are Canada's favourite potato chip brand, leading the
market share in all Canadian regions. Lay's is one of PepsiCo Canada's
flagship brands. For more information, please visit www.lays.ca.
About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units.
PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and
Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada,
Gatorade and Tropicana. For more information, please visit www.pepsico.ca.
SOURCE: PEPSICO CANADA
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