GM Names Joel Ewanick Global Chief Marketing Officer


    


    
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<p><span class="xn-location">DETROIT</span>, <span class="xn-chron">Dec. 17, 2010</span> /CNW/ -- General Motors today announced that Joel Ewanick has been appointed Global Chief Marketing Officer (CMO), effective immediately.</p>
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<p>"As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," said <span class="xn-person">Dan Akerson</span>, Chief Executive Officer.  "In a short period of time, with his marketing acumen and creative leadership, Joel has proven to be a vocal advocate for the customer.  He is the right leader to take GM's marketing strategy to the next level."</p>
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<p>As the single point for marketing working in close collaboration with the regional presidents, Ewanick will have responsibility for GM's brands globally.  He will ensure consistent global messaging for all brands including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall.  Ewanick will provide oversight for global brand enhancements in the markets in which they are sold and work in association with the regional presidents in countries where GM has partnerships and joint ventures.  He will also oversee strategically important global auto shows and GM's corporate and brand marketing participation with major global events.</p>
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<p>Ewanick, 50, will report to <span class="xn-person">Dan Akerson</span> as Global CMO and continue to report to <span class="xn-person">Mark Reuss</span>, president, GM <span class="xn-location">North America</span> in his current U.S. marketing role.</p>
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<p>Prior to joining GM, Ewanick was vice president of marketing, chief marketing officer for Nissan <span class="xn-location">North America</span>.  Before joining Nissan in March, he served as vice president of marketing for Hyundai Motor America. During his three year tenure, Ewanick earned industry recognition as the most impactful automotive marketer in America; Automotive News' 2009 Marketing All Star of the Year; Brandweek's 2009 Marketer of the Year; and Forbes' Chief Marketing Officer of the Year.</p>
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<p>About General Motors - General Motors Company (NYSE:   GM, TSX: GMM), one of the world's largest automakers, traces its roots back to 1908.  With its global headquarters in <span class="xn-location">Detroit</span>, GM employs 209,000 people in every major region of the world and does business in more than 120 countries.  GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling.  GM's largest national market is <span class="xn-location">China</span>, followed by the <span class="xn-location">United States</span>, <span class="xn-location">Brazil</span>, the <span class="xn-location">United Kingdom</span>, <span class="xn-location">Germany</span>, <span class="xn-location">Canada</span>, and <span class="xn-location">Russia</span>.  GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on <span class="xn-chron">July 10, 2009</span>, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at <a href="http://www.gm.com">www.gm.com</a>.</p>
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For further information: For further information: Lori Arpin, +1-313-316-4291, lori.arpin@gm.com, or Pat Morrissey, +1-313-407-4548, patrick.e.morrissey@gm.com

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