Globe and Mail to Offer Instant Text Message G20 News Alerts to Mobile
Readers

Broadplay-powered solution makes G20 news freely available to all Canadians with cell phones

TORONTO, June 24 /CNW/ - Broadplay Inc, a leading mobile marketing company is partnering with Canada's national newspaper, The Globe and Mail, to deliver G20 news as it happens to Canadians via SMS text messaging. From June 21 to June 28, 2010, all Canadians following the landmark summit taking place in Toronto will be able to sign up for free to receive breaking Globe and Mail G20 news bulletins on their mobile phone.

Signing up for The Globe and Mail G20 Summit Mobile service is free - or only the cost of receiving a standard text message. There are two easy ways to register:

    
    1.  Text G20 to 123411 - and you will be automatically added.

    2.  Visit The Globe and Mail website to register for the free service at
        http://signup.123411.ca/G20_Signup.aspx?i=g20summit.
    

"The Globe and Mail is committed to delivering news to our readers when they need it and how they want it, and this use of SMS alerts is only the latest in a string of mobile initiatives underway at The Globe as we embrace the changing nature of news delivery," said Angus Frame VP of Digital at The Globe and Mail.

This groundbreaking mobile news delivery initiative, on behalf of Broadplay and The Globe and Mail, was sparked by the monumental scope and significance of the political event set to storm Toronto. With extensive security underway for the city, anticipated road closures, protests - not to mention significant discussions taking place on critical world issues by an unprecedented number of leaders in one location, rapid and open communications were deemed essential, both for Torontonians and those following the proceedings from across the nation.

"With the G20 Summit Mobile, we are democratizing news delivery so that everyone, regardless of cell phone brand, has free and fast access," says Broadplay president Marcus Anderson. "We applaud our partner, The Globe and Mail, for stepping up as bold pioneers in the timely SMS text application... it's a significant Canadian first in mobile news delivery."

About The Globe and Mail

The Globe and Mail, Canada's national newspaper, is a division of CTVglobemedia, a dynamic multimedia company, which also owns CTV Inc., Canada's number-one private broadcaster.

About Broadplay Mobile

Founded in 2004, Broadplay Inc. is a Toronto based mobile marketing company focused on helping brands reach the widest customer base through the strategic use of innovative mobile technology and business case application.

SOURCE BROADPLAY INC.

For further information: For further information: For media inquiries, please contact Taia Postolati, Broadplay Inc., 416.410.9919, tpostolati@broadplay.com

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