New Web Hub Launches Today
TORONTO, Jan. 11 /CNW/ - As entrepreneurs and small business operators fuel the Canadian economy, The Globe and Mail is enhancing and up-dating its suite of editorial products targeted at this community. Starting today, a new web hub launches within globeandmail.com under the Your Business brand banner. As of the March issue, Report on (Small) Business magazine will be renamed Your Business and also coming shortly is a weekly Your Business page in the Report on Business section of the newspaper. The combination of digital, magazine and newspaper content will provide integrated, 360-degree coverage of and reach to small- and medium-sized business.
The Your Business web site will have a social media component where readers will be able to connect with Your Business Editor, Sean Stanleigh, and other readers through LinkedIn, Twitter and Facebook.
"Entrepreneurial business owners and operators don't define their businesses as 'small'. What they want is meaningful, practical information, inspiration and insight that they can apply to the specific needs of their business," said Phillip Crawley, Publisher and CEO, The Globe and Mail.
"Advertisers need to reach these busy people in environments where they're finding content of value. The Your Business properties will deliver a motivated audience to advertisers," said Andrew Saunders, Vice President, Advertising Sales, The Globe and Mail.
The web site at globeandmail.com/yourbusiness will feature content in key areas including: starting a business; growing and maintaining an existing business; and succession planning/selling a business. Content will also be clustered around key themes such as leadership, finance and taxation, innovation, technology, and more.
"Advertisers can be located in the areas that best fit their audience's business life cycle and sectors," said Saunders. Advertising opportunities on the web site include video, sponsorship, content partnerships, contest and promotions, special focus microsites, tactical advertising and e-mail programs. The Globe has worked with many leading advertisers like Cisco, Intel, American Express, Business Development Corporation, DELL Computers, Imagewear, Royal Bank of Canada, among others, to help them reach the small business market with impact.
The Globe and Mail already delivers the best reach to senior managers and owners of small- and medium-sized businesses of any media option in Canada. Globe readers are more likely than the average small business employee to influence IT, finance, office equipment, and business travel purchase decisions (PMB Fall 2009 - two-year study.)
For the magazine, The Globe has an exclusive partnership with the Canadian Federation of Independent Business (CFIB) to distribute 75,000 copies to CFIB membership, in addition to direct distribution of 80,000 copies through select home subscriptions of the newspaper, making it one of the largest circulated business magazines in Canada.
Small businesses (less than 100 employees) account for 98 per cent of all businesses in Canada and employ almost half the nation's labour force. (Source: Industry Canada.)
The Globe and Mail, Canada's national newspaper, is a division of CTVglobemedia, a dynamic multi-media company, which also owns CTV Inc., Canada's number-one private broadcaster.
SOURCE Globe and Mail
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