Global's Monster Monday

    
       Canada's Most-Watched Hour of Entertainment News Outperforms CTV
              for Oscar(R) Coverage and Wins 2010 Awards Season

                          House Claims the 8pm Hour

                         For artwork, please visit:
                           www.canwesttvmedia.com
    

TORONTO, March 9 /CNW/ - And the winner is... Global's knockout Monday night line-up came roaring back last night. Kicking off the evening, ET and ET Canada won the hour and ruled the red carpet with their post-Oscar(R) coverage. Then, an all-new House crushed the competition and won the night nationally and across the key markets with 2.9 million viewers (Ind. 2+).

    
    Highlights include:

    ET/ET Canada

    -   ET and ET Canada outshone CTV's eTalk and Access Hollywood by 67%
        nationally (Ind 2+); 89% in the key Female 25-54 demographic and in
        all major markets
    -   ET beat direct competitor eTalk by 93% nationally (Ind 2+) and across
        all key demos
    -   ET Canada surpassed Access Hollywood by 38% nationally (Ind 2+) and
        across all key demos
    -   Global's entertainment news hour is the clear winner for their
        post-award show coverage winning the five biggest award shows of the
        year: People's Choice Awards, SAG Awards, Golden Globe(R) Awards,
        Grammy Awards(R) and the Oscars

    House

    -   House garnered 1.5 million viewers in the key A18-49 demo
    -   Saw its strongest episode of the Winter 2010 season
    -   Grew by 14% for Ind 2+ nationally versus the season-to-date average;
        20% for A18-49
    -   Outperformed the hour's closest competitors CTV's Hiccups (148% 2+;
        212% A18-49) and Dan for Mayor (158% 2+; 214% A18-49) nationally
    -   Beat out CityTV's The Bachelor by 237% Ind 2+; 318% A18-49,
        nationally
    

Source: BBM Canada PPM - Preliminary Overnight Data.

SOURCE News - Media

For further information: For further information: Media Contact: Jacqueline Kendall, Global Television, (416) 934-7850, jkendall@globaltv.com

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