MONTREAL, Feb. 21, 2013 /CNW Telbec/ - A.R. Medicom® Inc. celebrates 25
years as a leading manufacturer and distributor of high quality
infection control products with the unveiling of a new global brand
identity that reflects the Company's position as a worldwide
organization and elevates the brand to assert the organization's
leadership status in the category.
To create a new brand identity, Medicom commissioned Spring Design
Partners, an award-winning and innovative New York based design agency
to help develop a cohesive visual brand identity and architecture that
would embody the vision and mission of the organization and remain
relevant as the Company continues to expand globally.
"We are bringing Medicom to a new level by incorporating our fundamental
values of pride, trust and quality into our brand design principles,"
explains Gayle Padvaiskas, Marketing Director. "The more our message
and visual identity build a story that resonates with our consumers,
the more effective we will be in captivating them and in building
loyalty for the Medicom master brand and range of sub brands."
At the centre of the new branding strategy is a focus on the main values
of the organization. The word mark retains the iconic signature blue
with a modern twist, symbolizing depth, stability and trust. New blue
and green hues have been added to convey energy, safety and protection.
The updated, timeless and proprietary font is representative of the
strength of the Company's relationships with trusted partners and
customers, which has been coupled with a new icon. The icon is
specifically designed as a knot, an ancient heraldic symbol of
longevity, commitment, and permanence. Each loop represents the core
corporate values of trust, pride and quality, which come together to
form a shield to represent the Medicom focus on protection.
Overall the new visual identity and logo lock up represent the Medicom
commitment to relationships and leverage a balanced and methodical use
of color and light to deliver a sense of vitality.
Commenting on the Medicom global identity, Ronald Reuben, Founder and
CEO, said, "After 25 years of success, our new brand identity marks the
beginning of the next chapter for our organization and it represents a
fantastic opportunity for us to do something historic and
game-changing. Being aligned under a global vision, mission, and value
set will lead the Company in one direction and guide the team to strive
for a bright future with concerted efforts in the years to come."
"Given the competitive landscape and history of Medicom, we have a
unique opportunity to differentiate ourselves within the infection
control category," said Mr. Reuben. "The strategic rationale and visual
identity signals our commitment to take on global challenges. It will
be used as a vehicle to share our message of the pride we take in the
protection we offer to the world's health care community."
The new identity will be officially unveiled at the International Dental
Show on March 12, 2013 in Cologne, Germany which will kick off a
year-long celebration of the Company's 25th anniversary in business. The visual identity will be rolled out through
packaging, on-line, advertising, communications and other vehicles.
The Medicom commitment is to help make the world safer and healthier by
offering consistent, reliable protection. Products are made with
carefully selected materials and engineered to offer protection the
world can count on. Medicom is dedicated to offering the best quality
products available and has been providing peace of mind to health care
professionals for 25 years.
Medicom. Proud maker of Safe® Brands.
Medicom. Pride in Protection™.
Founded in 1988, A.R. Medicom® Inc. is a Global Health Care company
headquartered in Montreal, Quebec with operations in over 50 countries,
including Canada, the United States, the Netherlands, France, China,
Taiwan and Japan. Medicom is dedicated to the manufacture and
distribution of infection control, single use, and preventive products
for medical, dental, industrial, veterinary and laboratory markets. The
DNA of Medicom is built upon the values of the founder, Mr. Ronald
Reuben which are based on persistence, honesty, trust and transparency.
About Spring Design Partners
Spring Design Partners is a creatively driven brand design consultancy
that leverages design as a strategic business tool. We believe in the
power of design to engage, inspire, transform and lead, and we are
experts at leveraging design to create a competitive advantage. www.springdesignpartners.com
Image with caption: "New Medicom Logo (CNW Group/Medicom Inc.)". Image available at: http://photos.newswire.ca/images/download/20130221_C7584_PHOTO_EN_23968.jpg
Image with caption: "New Global Visual Language - (CNW Group/Medicom Inc.)". Image available at: http://photos.newswire.ca/images/download/20130221_C7584_PHOTO_EN_23970.jpg
SOURCE: Medicom Inc.
For further information:
A.R. Medicom® Inc.
+1 (514) 636-6262 ext. 2250