MADRID, Jan. 11, 2012 /CNW/ - 'From Chaos to Collaboration' research
study, commissioned by Amadeus finds augmented reality, gamification,
intelligent passenger records, biometrics to drive change in the next
decade, heralding a new era of travel collaboration.
A major new global study released today outlines how transformative
technologies and evolving social values and trends will combine to
establish a new era of collaborative travel over the next decade and beyond.
'From chaos to collaboration: how transformative technologies will herald
a new era in travel', demands increased partnership across the travel industry, in turn
removing the stress, uncertainty and chaos which is usually associated
with travelling in the 21st Century, as well as providing much richer, deeper and more personal
travel experiences at the same time.
Developed by The Futures Company and commissioned by Amadeus, a leading travel technology partner and
transaction processor for the global travel and tourism industry, the
report details a set of discrete 'enabling' technologies and
The next generation of experience: Travel is increasingly about depth rather than breadth of experience.
Technologies such as augmented reality, gamification mechanisms and
smart mobile devices will transform the travel experience
Automatic transit: Chips, biometrics, long range fingerprinting and near field
communications (NFC) can be deployed in a more integrated way to
fast-forward how people move around
Payment with memory: All data on payments made before and during a trip will be
integrated, acting as a digital memory of expenditure leading to more
personalised services delivering higher value and more profitable
Intelligent recommendation: As technologies make it easier for people to tag and review all
aspects of travel experiences, the prospect of personal travel guides
and mobile tour representatives will give travellers the tools they
need to enrich their experience
Taking the stress out of travel: Intelligent luggage tags and tickets will give greater reassurance
whilst m-Health (mobile-Health) applications will allow travellers to
manage and monitor their health and wellbeing as if they were at home
The business tourist: Continued emphasis on the wellbeing at work may see the rise of the
business tourist which will demand speed and efficiency as well as a
For further information:
Amadeus, Corporate Communication, tel: +34-91-582-0160, fax : +34-91-582-0188, e-mail : firstname.lastname@example.org.