LONDON, ON, May 17, 2017 /CNW/ - 'Give a LIFT for ALS' (alslift.org) was recently selected as the winner of a global creative competition aiming to come up with an original idea that could build on the extraordinary success of the ALS Ice Bucket Challenge. This is a national ALS awareness campaign with a concentrated effort between Mother's Day and Father's Day, May 15th to June 17th.
ALS is a disease that progressively paralyzes people because the brain is no longer able to communicate with the muscles of the body. So we're going to fight this debilitating disease with a simple physical expression. Take a creative picture of yourself "lifting" something or someone, share it on social media with #ALSLIFT & alslift.org, then nominate three other people to do the same by tagging them in your post. The last step is to donate.
100% of the funds raised from 'Give a LIFT for ALS' will help advance world-leading translational ALS research in Canada. ALS is not incurable – just underfunded. Most ALS sufferers die within 2-5 years, so there's no time to waste. This is a grassroots campaign that's been organized by ALS Canuck, a Canadian Registered Charity managed by patients and families living with ALS in Canada.
Can you help create momentum for our movement? We're seeking support from influential Canadians, celebrities, athletes, politicians and media personalities to inspire public participation. We already have the support of Bell, Rogers, Corus, Belanger Ford & Lincoln, TD, Crowdiate, Captivate, Media City, Weston Wood Solutions, and our U.S. partner. This initiative is already providing so much hope to so many ALS patients and has the potential to raise a lot of money for ALS research, while sparking massive awareness. We believe the campaign can even inspire international participation if we all tap into our networks. Please consider participating, sharing or giving to 'Give a LIFT for ALS'.
In light of Motion 105, we (Canadian PALS & FALS) have formally 'asked' the government of Canada to 'Give a LIFT for ALS' and play a leading role in this grassroots campaign for ALS. We humbly 'ask' the federal government of Canada, to please match (1:1) the funds raised (donations within Canada) from the 'Give a LIFT for ALS' awareness campaign.
Co Founder / Dx w ALS June 2014
Adaptive Canuck ALS Foundation
SOURCE Adaptive Canuck ALS Foundation
For further information: Jeffrey Perreault, Co Founder / Dx w ALS June 2014, Adaptive Canuck ALS Foundation, 1-705-521-3030, firstname.lastname@example.org