Gillette DRAFTED 2 Finalists Revealed!

10 lucky finalists now one step closer to fulfilling their dream in reality TV show airing September 13th on The Score

TORONTO, July 19 /CNW/ - Score Media Inc. (TSX: SCR) and Gillette today announce that the finalists for Gillette DRAFTED 2 have been selected. Ten lucky participants from across the nation are now one step closer to becoming a winner of a one-year contract with Score Media as its newest multidimensional sportscaster, contributing to The Score, theScore.com and ScoreMobile, as well as a one-year spokesperson contract with Gillette.

From May 5th - June 6th, potential draftees submitted their auditions online, mailed in their entries or applied in person at live audition stops across the nation. Now the decision has been made and one of them will be the newest face of The Score and Gillette.

"This year the competition will be more exciting than ever. With more finalists, more drama and more challenges we've amped up the energy," says Greg Sansone, VP, Television, Score Media Inc. "We've selected an eclectic group of people from across the nation all with one goal in mind: to be Canada's Next Sportscaster."

    
    This year's finalists include:
    -   Vancouver's Austin Spencer - a former mayoral candidate and
        Professional Wrestler
    -   Toronto's Brent Furtney - a high-school English teacher who recently
        decided to bike from Barrie to Ottawa on a whim
    -   Calgary's Kacie Hollins - a basketball fanatic with a Carlton
        journalism degree in her back pocket
    -   Toronto's Philip Perkins - a one-time medical student and current
        personal trainer dubbed P-squared
    -   Halifax's Sean Francois - a father and computer systems analyst who
        didn't let his failed attempt at landing a finalist spot in last
        year's auditions deter him from coming out for Season 2
    -   Toronto's Kareem Duhaney - a former employee of a High End Fashion
        Designer with tons of swagger
    -   Edmonton's Meg Morrison - a competitive athlete and sports radio co-
        host
    -   Toronto's Launy Schwartz - a guy who plans on becoming "Canada's Next
        Schwartzcaster" who was born in Montreal and is "Mr. Personality"
    -   Toronto's Andrew Gould - a proud redhead with a unique balance of
        nerdy intelligence and straight-faced humour
    -   Montreal's Rick Tirelli - an Italian stallion with a knack for
        putting his foot in his mouth
    

"The team at Gillette is thrilled to once again introduce a new and fresh face to sports broadcasting in Canada," says Pam Baillie, External Relations Manager, P&G Beauty & Grooming. "We're here to help each of the finalists build their confidence by looking and feeling their best for the challenges that lay ahead - both on and off camera."

And don't forget that this year's exciting line-up of participating Score personalities includes Sid Seixeiro as The Host, Cabral Richards and Renee Paquette as The Judges and Greg Sansone as The Boss along with special guest and media guru Rick Campanelli, Co-Host of Global's ET Canada.

    
    About Score Media Inc.
    ----------------------
    

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company's digital media assets include theScore.com and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on Sirius Satellite Radio. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

    
    About P&G Beauty & Grooming
    ---------------------------
    

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene Pro-V(R), Olay(R), Head & Shoulders(R), CoverGirl(R), DDF(R), Frederic Fekkai(R), Sebastian Professional(R), Herbal Essences(R), Clairol(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), Old Spice(R), Secret(R), Crest Whitestrips(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit www.pgbeauty.ca for the latest news and in-depth information about P&G Beauty and Grooming (NYSE: PG) and its brands.

SOURCE Score Media Inc.

For further information: For further information: visit www.drafted.ca or contact: Sharon Lassman, Director, Communications, Score Media Inc., 416-977-6787 x2217, slassman@scoremedia.com; Pam Baillie, External Relations, Procter & Gamble Inc., 416-730-4135, baillie.pe@pg.com; Michael Margiotta, Porter Novelli, 416-422-7161, michael.margiotta@porternovelli.com

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