Giant Tiger announces Signature by Levi Strauss & Co.™ Jeans Program

Iconic company to launch line at Giant Tiger stores

OTTAWA, April 4, 2017 /CNW/ -  Giant Tiger Stores Limited is excited to announce that Signature by Levi Strauss & Co.™ in Relaxed Straight fit and Regular fit are now available in all Giant Tiger stores.

"The introduction of the Signature by Levi Strauss & Co.™ program to our over 225 stores is the next step in our retail fashion evolution," explains Brian Hession, Vice President Softgoods & Footwear Buying, Giant Tiger Stores Limited. "We recognize that our customer is time-starved, so it's important we present the right mix of house brands and trusted national brands.  By offering two of the most popular fits of Signature by Levi Strauss & Co.™ jeans, Giant Tiger stores are ensuring a convenient shopping experience."   

The Regular fit jeans feature a classic fit through the seat and thigh with a straight leg, while the Relaxed Straight denim offers a more generous casual fit through the seat and thigh. Both styles are made with Signature by Levi Strauss & Co.™  premium denim that flexes as you move, providing all day comfort and durability. The Signature by Levi Strauss & Co.™ jeans are available at the everyday low price of $29.94, an exceptional value for a pair of branded quality jeans.   

"We are thrilled to launch the Signature by Levi Strauss & Co™ brand at Giant Tiger," said Jenifer DeSofi, VP Signature by Levi Strauss & Co. Brand. "Our brand skillfully balances performance innovation in flex denim with authentic premium quality to offer consumers a high value product at an incredible price." 

As part of its commitment to growth, Giant Tiger Stores Limited relaunched its women's wear in early 2016 and subsequently its children's clothing lines in the fall of 2016. Next up in the fashion evolution is the relaunching of men's wear. The strategic partnership with Signature by Levi Strauss & Co.™ is the first phase of this relaunch to be completed in early fall of 2017.

About Giant Tiger
Giant Tiger is the leading Canadian owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada's best kept secret the privately held company has over 225 locations across Canada and employs over 8,000 team members. All Giant Tiger locations are locally owned or operated by a team member who knows the community. Annually Giant Tiger Stores Limited donates 2 million dollars to charities and agencies directly in our communities. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless

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SOURCE Giant Tiger Stores Limited

For further information: For media inquiries contact: Alison Scarlett, Manager, Brand Communications, ascarlett@gianttiger.com

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