Video: Gen Ys define their career path; it's about what you love
Six finalists chosen to Start Something with Alesse! Vote now for your
favourite idea to help make it a reality
KIRKLAND, QC, Jan. 8, 2013 /CNW/ - This week, the Start Something with Alesse contest is proud to announce the six top finalists who have shown their
passion for doing something they want to do through their creative and innovative project ideas.
Tapping into their entrepreneurial spirit, hundreds of Canadians
answered the call for entries. Entrants were passionate about the
projects they wanted to start, and their interests were varied. As
shown in the Start Something with Alesse survey, Canadians want to start a variety of things, including:
businesses (26%), community programs (10%), social (11%), music (9%),
fashion (8%), sports (9%), environmental (9%), charitable (7%) and 11
per cent were unsure of what they wanted to do.1 The entries reflected this, with project ideas ranging from community
not-for-profit organizations to website start-ups.
Last year's Start Something with Alesse contest winners, Jesse Robson of the Centre for the Arts Exchange and
Alyssa Reid of Planet Pounds, selected the six finalists, who are now
in the running to receive mentoring and a $5,000 grant in financial
support or an iPad* to help them start that something they are
interested in pursuing.
"To be included in this year's contest finalists selection was
wonderful," says Jesse. "Young Canadians are passionate, engaging and
eager to work towards something they love to do. Now it's up to
Canadians to help determine who will win by going online and voting,
once a day, for their favourite idea. I was humbled by my community's
support to help make me a winner, and I know this year's winners will
feel the same way."
Introducing the Finalists
Casey Watamaniuk and Vélos (Courtenay, BC) - Inspired by the beautiful landscape of British Columbia, Casey wants
to see nature more incorporated in urban lives. By creating Vélos, a
service where people can donate their unwanted bikes to those who need
transportation, she hopes to empower those who do not have the means by
giving them a way to get from point A to point B.
Natalie Ast and Tutus for Tots: Donated Dancewear (Toronto, ON) - A long-time dancer who is passionate about the arts and an advocate
for arts and culture in the media, Natalie's project Tutus for Tots:
Donated Dancewear aims to provide gently used dance clothes to give
kids whose families may not be able to afford them the opportunity to
dance. Natalie is a true believer in the power of dance and wants to
make it accessible and affordable for everyone, no matter what their
Nikki Zhang and Upcycling Garage - Island of Refit Toys (Ottawa, ON) - Dedicated to conservation and sustainability, Nikki believes we
shouldn't be discarding perfectly good items just because they may be a
little bruised, broken or damaged. Upcycling Garage - Island of Refit
Toys is a two-fold project consisting of a workspace and store.
Visitors can use the workspace, and get help and guidance to transform
their old items into new treasures, or visit the store to buy upcycled
items. This space would help people take an old item and make it new
Audrey-Ann Frenette and Retirement Action (Repentigny, QC) - A cultural activity leader in her community, Audrey sees the value of
staying connected and active at all ages and abilities. Her project is
to create a guide to local activities for people at a critical stage of
life transition, retirement. The guide would help people choose
activities best suited to their needs, physical abilities and financial
means. In addition to the guide, she would also organize presentations
on the transition to retirement, to provide support and answering the
tough questions, including those around health concerns.
Alynne Harel and Special Friends (Thunder Bay, ON) - Recognizing the critical importance of a social support system in
high school, Special Friends matches up students with disabilities with
like-minded students from the same high schools. Alynne aims to use
this program to help abolish bullying, while building lasting
relationships that will impact the lives of both individuals
Leigh Boyle and The Lipstick Project (North Vancouver, BC) - Being in the hospital or in a hospice is physically and emotionally
draining, and people who are in these situations often have the strong
desire to feel like themselves again. The Lipstick Project contributes
to patients' healing process by providing free professional spa
services to extended-care patients in hospitals and hospices. Leigh
believes a little pampering can go a long way, and is often just what
the doctor ordered.
"I encourage every Canadian to have a hand in choosing the winners by
voting on startsomethingwithalesse.ca," says Alyssa. "I know what it's
like to have a big idea, but need help to get it started. The Start Something with Alesse contest helped me with my project by breaking down those financial and
support barriers, and my project is now getting off the ground."
From now until February 17, 2013, Canadians can visit www.startsomethingwithalesse.ca to vote once a day for their favourite idea. Two winners will be
selected based on public votes and will receive a $5,000 grant to get
started with their winning project, as well as be paired up with a
mentor in a related field to provide guidance on their specific project
needs. The four remaining finalists will each receive an iPad*.
For more details on these exciting project ideas and to vote for your
favourite, log on to www.startsomethingwithalesse.ca today and follow the action on Facebook at https://www.facebook.com/startsomethingwithalesse.
About Start Something with Alesse
Start Something with Alesse is a one-of-a-kind initiative empowering young Canadians to articulate
their personal goals and receive mentoring and financial support to
"start something" unique.
Entries were accepted from August 27, 2012 until October 31, 2012 at
11:59:59 PM (Eastern Time). Upon receiving the creative and insightful
entries, they were then judged based on the criteria listed in the
official Rules and Regulations and selected by Jesse and Alyssa.
The voting period begins on January 7, 2013 and will run until February
17, 2013. Voting is limited to one vote per person per day. The two
contest winners will be determined based on the number of votes
The official contest rules and regulations along with an overview of how
to vote can be found at www.startsomethingwithalesse.ca.
About Pfizer in Canada
Every day, Pfizer Canada Inc. employees work to advance wellness,
prevention, treatments and cures that challenge the most feared
diseases of our time. We apply science and our global resources to
improve the health and well-being of Canadians at every stage of life.
Our commitment is reflected in everything we do, from our disease
awareness initiatives to our community partnerships, to our belief that
it takes more than medication to be truly healthy. To learn more about
Pfizer's More Than Medication initiative, visit morethanmedication.ca. To learn more about Pfizer Canada Inc., visit pfizer.ca.
*iPad is a trademark of Apple Inc., and in no way endorses or sponsors
the Start Something with Alesse contest, its finalists or participants.
1 Leger Marketing. Start Something with Alesse Survey. Fielded July 30 to
August 17, 2012.
Video with caption: "Video: Gen Ys define their career path; it's about what you love". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130108_C4111_VIDEO_EN_22286.mp4&posterurl=http://photos.newswire.ca/images/20130108_C4111_PHOTO_EN_22286.jpg&clientName=Pfizer%20Canada%20Inc%2E&caption=Video%3A%20Gen%20Ys%20define%20their%20career%20path%3B%20it%27s%20about%20what%20you%20love&title=PFIZER%20CANADA%20INC%2E%20%2D%20Gen%20Ys%20define%20their%20career%20path%3B%20it%27s%20about%20what%20you%20love&headline=Gen%20Ys%20define%20their%20career%20path%3B%20it%27s%20about%20what%20you%20love
Image with caption: "Gen Ys define their career path; it's about what you love (CNW Group/Pfizer Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130108_C4111_PHOTO_EN_22280.jpg
SOURCE: Pfizer Canada Inc.
For further information:
For more information or for contest entry details, please contact:
Pfizer Canada Inc.
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