Geely to be Lead Partner for The BLOODHOUND Project

  • Team announces its most substantial sponsorship deal
  • Geely to take BLOODHOUND Inspiration Programme across Asia
  • Watch the launch here: https://youtu.be/Z3e6dvKqUjM

BRISTOL, England, Sept. 26, 2016 /CNW/ - The BLOODHOUND Project today announced Zhejiang Geely Holding Group (ZGH) as its prime sponsor and Official Automotive Partner in a 3-year agreement. The deal, signed in August, is the largest in the history of the Project and means plans for challenging the World Land Speed Record in 2017 are now back on track.

(Photo: http://photos.prnewswire.com/prnh/20160923/411318 )

(Photo: http://photos.prnewswire.com/prnh/20160923/411319 )

ZGH is the largest privately owned Chinese Auto Group. The parent company to Geely Auto, ZGH, also owns Volvo Car Group and London Taxi Company. Geely Auto has four international research and design centres, employs close to 10,000 engineers worldwide and has also established universities, further education colleges and technology schools across China.

The partnership will see Geely Auto technology being used within BLOODHOUND SSC; Geely Group vehicles being used in South Africa throughout record campaigns; design and engineering support being provided, to help the Project achieve its goals; promotion of BLOODHOUND across Asia and the team's STEM inspiration programme rolled out across China.

BLOODHOUND Project Director, Richard Noble, said, "We could not have a better partner than Geely: not only are they an international technology company with tremendous vision and capability, they share our passion for innovation and education. Their support, both technical and financial, means we can now plan next year's record-breaking challenge with confidence. It also means we can take our STEM inspiration message to a vast new audience, which is great for science and engineering but also for promoting Great Britain."

Li Shufu, Chairman, Zhejiang Geely Holding Group, said, "We are proud and excited to be part of this extraordinary team. Geely shares the same challenging spirit and passion for pushing technological barriers as the BLOODHOUND Project.

"Since day one we have been committed to breaking technology barriers at Geely and working with Project BLOODHOUND will help further our mutual technology breakthrough to an international audience. It also means we can tell millions of young people, in China and around the world, about the opportunities presented by studying science, technology, engineering and mathematics. That is what makes this 'Engineering Adventure' so special and why we wanted to be part of it."

Watch the launch announcement here: https://youtu.be/Z3e6dvKqUjM

The latest imagery and videos can be accessed: https://www.dropbox.com/sh/fygurfkwmw8kpu9/AAAgxc-s6hxW3RsWu74APC2Ta?dl=0

SOURCE The Bloodhound Project

For further information: UK: Jules Tipler jules.tipler@mettlepr.com / +44-(0)-7811-166-796; Geely: Ashley Sutcliffe ash@geely.com / +86-186-6814-5008

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The Bloodhound Project

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