Innovative feature named 'Universality' allows Canadian customers
to shop all three brands with one checkout, and free online or in store
TORONTO, Aug. 24 /CNW/ - As the company continues to expand
internationally, Gap Inc., today launched its dedicated Canadian
e-commerce site for Gap, Banana Republic and Old Navy stores (www.gapcanada.ca,
www.bananarepublic.ca and www.oldnavy.ca)
making it easier for busy women and men to shop for stylish clothing and
accessories, from on-trend casual wear to modern suiting and back to
school essentials for themselves or their family any time day or night.
"Canadians are increasingly seeking effective online retail options and
we have made significant investments to build a dedicated e-commerce
site in English and French to meet these needs," Toby Lenk, President of
Gap Inc. Direct, the company's e-commerce division said. "Customers can
now shop Gap, GapKids, babyGap, Banana Republic and Old Navy online with
ease with one checkout, free returns and no hidden fees."
Rather than shipping orders from its fulfillment centres in the United
States, Gap Inc. built a dedicated, in-country fulfillment centre in
Bolton, Ontario, to make sure customers have better service and faster,
reliable in-country shipping. Customers will not have to pay import and
customs duties on any order and should receive faster shipments as they
will not be delayed at customs. They can also take advantage of gift
wrapping. Online orders are shipped by Canada Post.
Key features of the Gap Inc. three-in-one (gapcanada.ca,
bananarepublic.ca and oldnavy.ca) online store include:
Dedicated Canadian e-commerce site for Gap, Banana Republic and Old
Navy (in English and French).
Gap Inc.'s innovative "Universality" platform brings its brands
together with global navigation and a universal shopping cart.
Customers can seamlessly shop Gap, GapKids, babyGap, Banana Republic
and Old Navy online with one shopping basket, one checkout and one
Fast, reliable shipping from Canada to Canada.
No hidden charges or fees.
Free, easy returns - free returns either in-store or online.
Free shipping on purchases CDN$50 or more until October 31, 2010.
Safe, secure e-commerce experience.
Universality was launched in the US in 2008 after Gap Inc. accomplished
a complete overhaul of its web sites which put in place a critical
foundation that has allowed for continued enhanced functionality and a
state-of-the-art shopping environment for customers. Since that time,
sales for Gap Inc. Direct have grown from US$595 million in 2005 to
US$1.1 billion in 2009.
During the second quarter of 2010, Gap Inc. expanded its e-commerce
reach from one country to 55 through international shipping, making Old
Navy available for the first time to customers outside of North America.
This is in addition to the dedicated e-commerce sites launching today in
Canada and during this month in the United Kingdom. By the end of the
year, the company expects to have stores in China, Italy and Australia,
which combined with its expanding online and franchise operations, will
reach customers in a total of about 80 countries. For a full list of the
countries where Gap Inc. ships, please visit Gap.com,
BananaRepublic.com, OldNavy.com, Piperlime.com and Athleta.com
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing,
accessories, and personal care products for men, women, children, and
babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta
brands. Fiscal 2009 sales were US$14.2 billion. Gap Inc. operates about
3,100 stores in the United States, Canada, the United Kingdom, France,
Ireland, and Japan. In addition, Gap Inc. is expanding its international
presence with franchise agreements in Asia, Australia, Europe, Latin
America, and the Middle East. For more information, please visit www.gapinc.com.
SOURCE Gap Canada
For further information: For further information:
or to set up an interview with a Gap Inc. spokesperson, please contact:
Gap Inc. Canada