Game Developers Conference Europe 2010 Opens With Strong Content Lineup


    
    Sessions Featured Industry Luminaries Warren Spector, Bo Wang, the
Founders
    of BioWare and Many More




    
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<p><span class="xn-location">BERLIN</span>, <span class="xn-chron">Aug. 16</span> /CNW/ -- Game Developers Conference Europe® 2010 (GDC <span class="xn-location">Europe</span>) has opened its doors at the <span class="xn-location">Cologne</span> Congress Center East in <span class="xn-location">Cologne</span>, <span class="xn-location">Germany</span>.  Produced by UBM TechWeb Game Network, organizers of the leading Game Developers Conference® series, GDC <span class="xn-location">Europe</span> is the largest professionals-only game event in <span class="xn-location">Europe</span>, and has increased in scope compared to its inaugural debut event in 2009, encompassing a robust selection of keynotes, lectures, panels, and sessions.  GDC <span class="xn-location">Europe</span> returns to <span class="xn-location">Cologne</span>, <span class="xn-location">Germany</span> on August 16-18, 2010 for three days of learning, networking, and inspiration.  For more information on GDC <span class="xn-location">Europe</span> visit: <a href="http://www.gdceurope.com">www.gdceurope.com</a>.</p>
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<p>"We are very pleased with the opening day of GDC <span class="xn-location">Europe</span>," said Frank Sliwka GDC <span class="xn-location">Europe</span> Event Director and UBM TechWeb VP European Business Development.  "We hosted several great talks today including our keynote addresses from <span class="xn-person">Bo Wang</span> and <span class="xn-person">Warren Spector</span>.  GDC <span class="xn-location">Europe</span> also received a popular response to our newest conference addition: the Games & Movies/TV Workshop."</p>
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    Highlights of today's activity include:

    --  Talking in a packed keynote, Creative Director of Disney's Junction
        Point studio Warren Spector delivered a lyrical discussion of video
        games and how the medium should -- and shouldn't -- learn from other
        media to shine in its own right.  Referencing film, radio, comic books
        and board games, Spector illustrated the importance and power of the
        user's imagination and videogames' 'power to transport' - the ability
        to become another character entirely, and how they can immerse people
        in worlds that appear completely believable.
    --  At his keynote on Monday, Tencent Games VP Bo Wang discussed how the
        billion-dollar revenue Chinese tech/game company has risen to the top
        of the pack, citing massive growth rates and key routes to success in
        Asia.  Wang noted than in the six months to the end of June 2010, the
        gigantic Chinese-headquartered firm, which deals with instant
        messaging, virtual currency, and video games as its major parts, had
        revenues of $1.3 billion U.S. dollars.  Wang noted that Chinese gamers
        have a much lower disposable income, so there are unique ways Tencent
        attracts these gamers.  Tencent tries to have 1,000 hours available at
        launch in its typical MMORPGs, and also encourages gamers to have fun
        by playing against each other in games. As Tencent also has the top
        instant messaging service in China, plus a top free email service, a
        massive web portal at QQ.com, and even a search engine,
cross-marketing
        from all of Tencent's properties seems to have catapulted the firm to
        the top of the pile in the Chinese market.
    --  In the one-day Games and Movies/TV Workshop, Jorg Tittel of BreakThru
        Films spoke about his multiplatform-vision.  Discussing how his vision
        is not a marketing idea, and based more on creativity than on a
        business model. Tittel feels that the industry has to learn from the
        younger generations who already live in a multiplatform way.  After
        defining three important problems--licensing models, lack of
        communication and marketing-driven business--and the challenges of
        needing to reeducate the industries, determine where the budgets come
        from and getting legal counsel from both sides at an early point,
        Tittel focused on the main challenge--mining new creative talent,
        people who understand both film and games.  Tittel said that the
        concepts of Convergence and Multiplatform shouldn't be mainly about
the
        sharing of assets, but about sharing a common vision. And for that, he
        feels we need a new generation of film- AND gamemakers who care about
        and have been educating themselves about both platforms equally, and
        who understand the rules of both and respect them equally
    --  In the first of the "Focus Russia" series of sessions, Dmitry Lyust
and
        Konstantin Popov gave an overview about the Russian market concerning
        PC-, Console- and Online Gaming, providing statistics including the
        fact that the current market value is $820M USD and predictions about
        the growth of Russia's online games market.  Predictions are that
        Russia's online games market will grow from $223M USD in 2009 to
        $400-410M USD by 2012, and that the Russian market for casual games
        will grow from $32 M USD to 42 M USD by the end of this year.  Lyust
        and Popov discussed how there is Russia's recent welcoming climate for
        business and investments from abroad. The government sees the economic
        gain of the games industry and plans to support and develop it as part
        of a governmental plan for modernization the country.  They also
        discussed government plans to build up a "Russian Silicon Valley"
        inside a special economic zone near Moscow.
    --  In a session titled "Rethinking a Studio for the digital Space," THQ
        Digital creative director Don Whiteford discussed the publisher's
        burgeoning specialization in the digital space, discussing learnings
        from his rebranded THQ studio and revealed its debut XBLA/PSN title,
        top down vehicle combat title Red Faction: Battlegrounds.  Whiteford
        also revealed a companion product for THQ's key Red Faction franchise,
        Red Faction: Battlegrounds, a topdown car, mech and rover combat title
        for Xbox Live Arcade and PlayStation Network with up to four players
on
        the same screen. In addition, various achievements in the game --
which
        was built by a core team of just four people -- will unlock unique
        elements in Red Faction: Armageddon.
    --  BioWare's Dr. Ray Muzyka and Dr. Greg Zeschuk delivered an account Q&A
        style of a look back on the founding of their studio and the creation
        of the seminal Baldur's Gate franchise.  The duo referenced their
early
        years inexperienced in conventional game business yet success with
        Baldur's Gate through their passion and a love of the art.  The duo
        ended with a teaser of some potentially exciting new titles, as yet
        unannounced, coming out of the Virginia-based BioWare Mythic office
        that currently operates stalwart, still-profitable titles such as
        Warhammer Online and Ultima Online.


    
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<p>In addition to the conference content, GDC <span class="xn-location">Europe</span> provides several opportunities for creative exchange and business development, with venues including the GDC <span class="xn-location">Europe</span> Expo Floor, VIP Lounge, and the GDC <span class="xn-location">Europe</span> Business Lounge at gamescom, plus a host of industry parties.  More than forty exhibitors and sponsors from <span class="xn-location">Belgium</span>, <span class="xn-location">Germany</span>, the <span class="xn-location">Netherlands</span>, <span class="xn-location">Russia</span>, <span class="xn-location">Sweden</span>, the UK and the USA have registered for the exhibitor zone measuring 650 square meters.  Exhibitors include Crytek, Bigpoint, Epic, Howest University, Imagination Studios and Intel.  In addition, GDC <span class="xn-location">Europe</span> will also be hosting for the first time a business Lounge at the accompanying games expo, gamescom, at which Autodesk, Crytek, Epic, Zotac, DigiProtect, Level 3 are confirmed to be exhibiting.</p>
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    For up to the moment news on GDC Europe visit: www.gdceurope.com.

    About the UBM TechWeb Game Network
    
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<p>A core provider of essential information to the professional game industry, the  UBM TechWeb Game Network - formerly known as the Think Services Game Group - offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers Conference®, the Webby Award-winning Gamasutra.com and network of sites, the Game Advertising Online ad network, the Game Developers Conference® Online, the Game Developers Conference(TM) <span class="xn-location">Europe</span>, the Game Developers Conference(TM) <span class="xn-location">China</span>, Game Developer Magazine, Game Developer Research, the Game Career Seminars and GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards.</p>
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    Visit www.jointhegamenetwork.com

    About UBM TechWeb
    
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<p>UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than <span class="xn-money">$2.5 billion</span>.</p>
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    Visit: www.ubmtechweb.com

    
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    MEDIA CONTACT:
                        Brian Rubin
                        fortyseven communications
                        (212) 391-4707
                        brian@fortyseven.com
    
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                        Susanne Tenzler-Heusler, Europe
                                      +49 (0)173 3786601
                        kontakt@brandvorwerk-pr.de
    
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    GDC EUROPE
     CONTACT:
                         Frank Sliwka, VP European
                         Business Development
                                      +49 (0)171 1288898
                        frank.sliwka@ubm.com
    
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                        Ben Veechai, North America
                        +1-415-947-6280
                        ben.veechai@ubm.com




    

For further information: For further information: Media, Brian Rubin of fortyseven communications, +1-212-391-4707, brian@fortyseven.com, or Susanne Tenzler-Heusler, Europe, +49 (0)173 3786601, kontakt@brandvorwerk-pr.de; or GDC Europe, Frank Sliwka, VP European Business Development, +49 (0)171 1288898, frank.sliwka@ubm.com, or Ben Veechai, North America, +1-415-947-6280, ben.veechai@ubm.com, all for UBM TechWeb Game Network Web Site: http://www.gdceurope.com

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