Gaétan Desroches to be named Chief Executive Officer of La Coop fédérée

MONTREAL, April 15, 2014 /CNW Telbec/ - Mr. Denis Richard, President of La Coop fédérée and also chairman of the board of directors of Olymel S.E.C. and president of the Federation, is proud to announce the nomination of Mr. Gaétan Desroches as Chief Executive Officer of La Coop fédérée. Gaétan Desroches, who prior to his appointment occupied the position of Chief Operating Officer for La Coop fédérée, will start in his new position today.

"With over 30 years of his career spent in our network, Gaétan has acquired an intimate knowledge of our organization and its issues. We are convinced that his experience and his vision will be two major strengths to assist our organization to successfully meet the challenges that are ahead", stated the president of La Coop fédérée, Denis Richard.

Gaétan Desroches said he is honored by the appointment and the confidence that the board of directors of La Coop fédérée has shown in his nomination. "It is with great pride that I will be taking on the role of Chief Executive Officer of the largest agri-food enterprise in Québec", he declared.

About Gaétan Desroches
Graduate of Agricultural Sciences from Université Laval and holder of an MBA from the Université de Sherbrooke, Gaétan Desroches has worked for agricultural co-operative services and La Coop fédérée for more than 30 years. He was a representative for crop production at Comax agricultural co-operative when he joined La Coop fédérée in 1983, in the same position. From 1986, he successively served as Technical Adviser, Sales Director and Marketing Director for the Crop Production sector. In 1994, he was promoted to Director of the Crop Sector and the Food Laboratory of the Agricultural Supplies Division, and then Director of Agriculture, before being named Chief Operation Officer of La Coop fédérée in 2006.

About La Coop fédérée
Founded in 1922, La Coop fédérée is the most important agri-food organization in Quebec. It is owned by over 100,000 members grouped into 97 cooperatives located in several Canadian provinces and it is present throughout the agri-food chain. La Coop fédérée, as well as being a wholesaler, also provides agricultural producers with all the goods and services they require for their farming operations. The network has five brands: Elite and La Coop (animal and crop production, grain marketing), Unimat (hardware and farm machinery), Sonic (energy) and Olymel (meat processing). La Coop fédérée employs almost 10,000 people with sales totaling $5.2 billion. Including its affiliated network, La Coop fédérée employs almost 16,000 people with sales of $8.3 billion. and

Image with caption: "Gaétan Desroches, Chief Executive Officer of La Coop fédérée (CNW Group/La Coop fédérée)". Image available at:

SOURCE: La Coop fédérée

For further information:

Source :
Ben Marc Diendéré
Vice-president, communications and public affairs
Twitter : @Marc_Ben

Media contact :
Marie-Hélène Cliche
514 347 5939

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