Fujifilm unveils the FinePix F300EXR and Z800EXR-TOUCH digital cameras
featuring new Super CCD EXR II sensor

Two NEW compact cameras including a long zoom compact with 15x optical zoom and a touch screen camera with web-friendly features both featuring Fujifilm's new Super CCD EXR II sensor with faster auto focus

To view the Social Media Release, click here: http://smr.newswire.ca/en/fujifilm/fujifilm-unveils-the-finepix-f300exr-and-z800exr-touch

MISSISSAUGA, ON, July 21 /CNW/ - Fujifilm today introduced two new advanced digital cameras for Fall 2010, the F300EXR and Z800EXR-TOUCH, both including Fujifilm's new Super CCD EXR II sensor. Mirrored on its award-winning original EXR sensor, which adjusts to all scenes and lighting conditions, Fujifilm's new proprietary EXR II sensor now features faster auto focusing functions, offering Canadians picture-perfect image quality every time. With a suite of exclusive new features, the two new FinePix digital cameras will be available in September 2010 and come with Fujifilm's 2 Year Canadian Warranty.

Offering a range of zoom capabilities and High Definition (HD) image and video capture, the new FinePix cameras also offer improved technologies including 360 degree Panoramic Shooting Mode and Web Easy Upload tool (Z800EXR-TOUCH) for quick and easy photo sharing on social networking sites.

"These two cameras feature the best of Fujifilm's imaging technologies such as the EXR sensor, processor and Fujinon lenses" says Greg Poole, V.P Imaging Division, Fujifilm Canada. "These new additions to the FinePix line-up also feature some of our newest and most innovative features. We're extremely excited and proud to introduce these two new members of the EXR family to the Canadian market."

    
    F300EXR Compact Superzoom with EXR II Sensor
    --------------------------------------------
    

Following in the footsteps of the award-winning 'F' series models, the F70EXR and F80EXR, the compact F300EXR features a 15x wide-angle zoom Fujinon lens and Fujifilm's new EXR II Sensor with two new focusing systems to improve auto focus time. The 15x zoom offers a versatile 24-360mm range (35mm camera equivalent) while Contrast AF and Phase Detection AF systems allow the user to achieve a faster auto focus speed of 0.16 seconds so no shot will be missed, even at full zoom. The F300EXR offers the same three EXR Priority modes (Wide Dynamic Range up to 800%, High Sensitivity and High Resolution) as other EXR models and for the ultimate in 'point and shoot', EXR Auto mode takes the guesswork out of setting the camera by doing everything for you.

New features on this model include 360 degree Panoramic Shooting Function and Baby Detection. Fujifilm's innovative 360 degree Panoramic Shooting Function lets the user capture wide panoramic shots by simply holding the shutter once and panning around. The camera can capture vertical or horizontal panoramic shots with an extended panning range from 270 to 360 degrees. For those tricky shots with babies or children with little patience to sit still, the F300EXR incorporates new Baby Detection mode to automatically fire the camera as soon as the subject looks into the lens.

The camera also offers Image Stabilization (CCD-Shift), Face Recognition & Pet Detection Technology that allows the user to register common photographed human or pet faces, and gives full creative control with PSAM Shooting mode.

Other benefits include: high resolution 12 megapixel EXR II sensor, a large 3-inch LCD and 720p HD image and video capture that produces stunning, detailed images that can be enjoyed in glorious High Definition on any HD ready television* or PC.

    
    * To connect to an HD-ready TV, you will need a HD Card Reader and HDMI
        cable (optional extras).
    

The F300EXR is available in Black for a suggested retail price of $349.99. For more on the F300EXR, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca

    
    Z800EXR-TOUCH with large high resolution touchscreen LCD and EXR II
    sensor
    -------------------------------------------------------------------
    

The Z800EXR-TOUCH is Fujifilm's newest touch screen digital camera with the EXR II sensor that automatically adjusts to all lighting and scene conditions with super fast auto focusing functions. The camera features a Touch & Shoot 3.5 inch Touch Screen display panel with "HD-like" 460k pixel resolution. With this responsive screen, the user can also select the area of a shot to focus on with a simple tap of a finger and the camera will automatically focus and take the picture.

It also includes Fujifilm's Facebook/YouTube Easy Upload tool allowing the user to mark photos for online posting right on the camera. When the camera connects to a PC with MyFinePix Studio software, all marked photos or videos upload directly at the press of a button. The camera also features Fujifilm's 360 degree Panoramic Shooting Function that creates a stunning 360 degree shot by holding the shutter and panning the camera. The Z800EXR-TOUCH is a must-have camera that produces high quality images and videos that are easy to share with 1080p HD Video, a Fujinon 5x zoom lens, 12 megapixel resolution and Dual Image Stabilization all in a 17mm slim design and stylish metal body.

Users can also rate their favourite photos with a star ranking system directly on the camera, for easy identification and sharing. Other features include Fujifilm's exclusive Face Recognition technology with Pet Detection and Intelligent Scene Recognition. The Z800 EXR-TOUCH is available in Black or Red for a suggested retail price of $229.99. For more on the Z800EXR, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca

About Fujifilm

FUJIFILM Holdings America Corporation is the holding company for U.S.-based Fujifilm companies operating in 27 states and engaged in the research, development, manufacture, sale and service of Fujifilm products. The company serves a broad spectrum of industries in the U.S. including medical and life sciences, electronic, chemical, graphic arts, information systems, motion picture, broadcast, and photography. For more information, please visit www.fujifilmusa.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

    
    * At an exchange rate of 93 yen to the dollar.
    

FUJIFILM Canada Inc. is a subsidiary of FUJIFILM North America Corporation. FUJIFILM Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. A leader in the development of technologies that provide the back bone for state-of-the-art Imaging, Graphic Arts, Photofinishing and Recording Media products, FUJIFILM Canada stands proud as a proven solutions-provider. For more information, visit www.fujifilm.ca.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE FUJIFILM CANADA

For further information: For further information: For media requests, please contact: Matt Roth, MS&L, 416-847-1305, matt.roth@mslworldwide.com; or Celine Rouzaud, MS&L, 416-847-1311, celine.rouzaud@mslworldwide.com

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