Featuring the New X-Trans CMOS sensor™, FUJIFILM original X-Mount and New Hybrid Multi Viewfinder, the X-Pro1
Delivers Outstanding Image Quality.
MISSISSAUGA, ON, Jan. 9, 2012 /CNW/ - FUJIFILM Canada Inc. proudly
debuts the newest and most advanced addition to its premium, high
quality X-Series digital camera line-up - the FUJIFILM X-Pro1
interchangeable lens digital camera system. The X-Pro1 follows in the
footsteps of the X100 and X10 with its unique, trendy retro look and
high quality finish.
With a brand new, custom developed 16MP APS-C X-Trans CMOS sensor™, incorporating a newly developed filter array and Fujifilm's
proprietary EXR Processor technology, the FUJIFILM X-Pro1 is poised to
deliver superlative image quality. Taking another decisive step into
the premium camera market, Fujifilm has taken the X-Pro1 to the next
level featuring a New Hybrid Multi Viewfinder and three prime
interchangeable FUJINON lenses.
The FUJIFILM X-Pro1 digital camera not only promises to carve out a
distinct position in the premium camera category, but it also promises
to reward X-Series loyalists with a camera system that surpasses their
"Fujifilm puts great emphasis on producing outstanding image quality,
and with the X-Pro1, we are proud to offer an interchangeable lens
system that performs to the highest professional caliber," said Greg
Poole, Vice President, Imaging and Recording Media Products, FUJIFILM
Canada. "Each element is the product of Fujfiilm's commitment to
uncompromising quality. With its custom APS-C X-Trans CMOS sensor™, unique Hybrid Multi Viewfinder and three interchangeable lenses, the
X-Pro1 is poised to become the new standard for photographers."
Setting new standards in image resolution
Fujifilm has developed a new CMOS sensor called the X-Trans CMOS™. The X-Trans CMOS™ sensor is capable of delivering resolution that is superior to other
The new colour filter array paves the way for an ideal sensor that does
not need an optical low-pass filter. While the optical low-pass filter
is indispensable for the reduction of moiré and false colour generated
by conventional sensors, it also degrades resolution. Fujifilm has
developed a new colour filter array that is inspired by the random
arrangement of fine film grain, removing the need for an optical
low-pass filter. In the array, RGB pixels are arranged in 6x6 pixel
sets with high aperiodicity (randomness). Increasing the degree of
randomness eliminates the fundamental cause of moiré and false colours
- a problem that occurs in conventional arrays when shooting stripes
and other repeating patterns. The presence of an R, G and B pixel in
every vertical and horizontal pixel series minimizes the generation of
false colours and delivers higher colour reproduction.
As a result of using a film-inspired array, a more powerful processor is
required to process the image signal data. So Fujifilm has developed
the EXR Processor Pro. This technology will maximize the full potential of the X-Trans CMOS™ sensor, delivering high speed and high precision image processing.
Prime FUJINON XF lenses deliver the highest image quality
FUJINON lenses have long been associated with delivering high quality
images, with optics used for both broadcast TV and medium format
cameras. Now the expertise borne out of this enviable optical heritage
has been put into lenses for the FUJIFILM X-Pro1.
Three compact XF FUJINON fast aperture prime lenses will be available at
launch. The XF18mmF2 R (27mm equivalent) f/2.0, XF 35mmF1.4 R (53mm equivalent) f/1.4, and XF60mmF2.4 R Macro (90mm equivalent) F/2.4 are all bright, compact and designed to deliver
sharp, clear images of uncompromising quality. They offer precise
control over depth-of-field and deliver excellent bokeh effects thanks
to the design of the molded aperture diaphragm blades. The blades are
curved to create a circular image at all aperture settings, while the
very edges of each blade are meticulously rounded off rather than
simply cut off, which delivers a sharper image. In addition, the solid
feel of the high-quality metal barrel and detailed exposure setting in
1/3 step increments using the aperture ring fuel your desire to capture
more photos with every shot.
To support the X-PRO1, Fujifilm will be releasing several more XF
FUJINON premium quality lenses in the future, including a telephoto
lens. More details will be available later this year.
FUJIFILM original "X-Mount" maximizes lens performance
Specifically designed to maximize the mirrorless design of the body, the
X-Mount has a short flange back distance of just 17.7mm. This means the
rear lens elements are as close as possible to the sensor. The wide
opening allows the lens to be mounted deeper within the body - up to
7.5mm (approximately) from the mount surface - reducing the back focus
distance of each lens to the minimum possible, achieving high
resolution to the edge of the image.
Hybrid Multi Viewfinder - seeing is believing
First introduced in the FUJIFILM X100 digital camera, Fujifilm's
revolutionary Hybrid Viewfinder has the ability to instantly switch
between an Optical Viewfinder and Electronic Viewfinder. The Hybrid
Viewfinder has added a new dimension to composing photographs. For the
brightest viewing image, and to keep shutter lag to a minimum, users
can choose the Optical Viewfinder. Those wanting focus confirmation,
exposure information, white balance information and depth of field
indicators can switch to the Electronic Viewfinder.
The Electronic Viewfinder provides an excellent "Live View" of your
composition. This fusion of technologies allows users to compose their
images through a bright viewfinder yet has the option to overlay vital
picture-taking information when required.
Changing between the two viewfinders is simple, thanks to the switch on
the front of the X-Pro1 body. When attaching a FUJINON XF-series lens
on the X-Pro1, both the viewfinder magnification and bright frame size
automatically switch to support the lens focal length. Viewfinder
magnification switches to 0.37x for the 18mm lens, and to 0.60x when
the 35mm or 60mm lens is mounted, letting you compose your shot with
the bright, crystal clarity of an optical image. The X-Pro1 also gives
you the freedom to manually set a focal distance and switch between
Cutting edge technology in a gorgeous camera body
The X-Pro1's magnesium alloy chassis and improved user interface are a
testament to Fujifilm's unyielding attention to quality and the
photographic needs of professionals. From the exact and deliberate
placement of the buttons to the precision milled dials, the X-Pro1
beautifully encompasses all that is needed to deliver high quality
photography. The top and base are made from die-cast aluminum alloy
which, combined with high quality touches like precise engraving on the
top-plate and hand-enameled lettering on the lenses, illustrates how
the entire X-Pro1 system is designed and built without compromise.
This eye for detail extends to the shutter speed dial and exposure
compensation control that is precision milled from solid metal. Details
like the shutter speed dial lock mechanism and the recessed exposure
compensation dial are designed to prevent accidental movement of
The knurled finish on the sides of the dials features rows of minutely
milled squared pyramids for superb grip and confidence.
"Made in Japan", a well-known mark of quality, confirms that every part
of the construction has met Fujifilm's highest standards.
The lightweight, precision-milled lens hood (included with the lens) has
been exclusively designed and machined from aluminum for the FUJINON XF
lens. Its compact size delivers superb light shading performance in a
design that perfectly matches X-Pro1 styling. Diameters of the aperture
and focus rings of the three FUJINON XF-series interchangeable lenses
are only slightly larger than the barrel for sleek uniformity of
design. Precision machined from metal, the reassuring click of the
aperture ring at each setting and the comfortable torque resistance
when operating the focus ring enhances the shooting experience.
The X-Pro1's leather-like finish is designed for quality look and
durability. The synthetic leather offers resistance to the elements,
while an original manufacturing process produces a texture with the
look and feel of authentic leather. X-Pro1 has been designed with the
photographer's comfort in mind with the natural fit of the eyepiece
providing excellent shielding from light leakage. An optional dioptic
adjustment lens can also be attached.
Extending Fujifilm's photo film legacy
In film cameras, capturing multiple exposures is the technique of
superimposing one image on another by double exposing a single frame of
film. Through advanced digital processing, the X-Pro1 can simulate this
technique by simply selecting the Multiple Exposure mode and taking the first shot. By viewing the image through the Hybrid
Multi Viewfinder or on the LCD screen, the photographer can see how the
finished multiple exposure will look, then precisely frame the second
Further enhancements have been made to Film Simulation modes with the
new Professional Colour Negative Film Modes (Pro Neg. Std and Pro Neg. Hi) designed for X-Pro1 users working in the
studio. The X-Pro1 also offers Film Simulation bracketing, along with
AE, Dynamic and ISO bracketing; plus the ability to capture the colours
and tonal qualities of popular FUJIFILM emulsions through the vibrant
colours of Velvia, the softer skin tones of ASTIA and the natural look
Replicating the effects of monochrome film photography, the X-Pro1 lets
you use colour filters to expand your photographic interpretation.
Heighten contrast with the yellow and red filter, or brighten greens
and deepen reds with the green filter. Just as professional film
photographers once selected a filter and printing paper to complement
their creative vision, you can easily fine tune image quality with
these filters. For those after a more nostalgic theme, there is also a
Premium Accessory Lineup
The FinePix X-Pro1 has these additional premium accessory options that
are sold separately:
Hand Grip, HG-XPro1 - Giving you more secure and balanced handling of the camera, the
X-Pro1 accessory grip smoothly molds to the lines of the camera body
for a uniform look. The grip helps balance the weight of the camera
body, allowing for a more comfortable hold.
Shoe Mount Flash EF-X20 - Designed to match X-Pro1's distinctive styling, a single dial lets
you choose between two modes: AUTO - automatically optimizes flash for both outdoor daylight and dark
indoor shots; and MANUAL - for hands-on control. In addition, the built-in flash diffuser has an
easy one-touch process to soften harsh flash effects.
Leather Case LC-XPro1* - Beautifully molded to protect the X-Pro1, this leather case is
designed to allow fast access for easy shooting. Attention has been
given to every detail, from the colour and spacing of the stitches to
the use of a hidden magnet rather than a snap for closing the case. The
premium case comes with an authentic leather neck-strap and hood case.
Protector Filter 39mm and Protector Filter 52mm - These protection filters have high transmissivity without affecting
the visible light and the Super EBC coating effectively controls
harmful borrowed light. The frame of the filters has a semi gloss black
finish while the inner filter ring is finished in a matte black to
M Mount Adapter Planned
Fujifilm will be offering an adapter that will allow X-Pro1 customers to
use M mount lenses. More details will be available in the near future.
The FUJIFILM X-Pro1 will be available in February 2012, and the price
will be announced in late January 2012. For more information, go to www.fujifilm.ca/XPRO1 or check out the Fuji Guys videos at www.youtube.com/fujiguys.
*Case not suitable for FUJINON XF60mm lens
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM
Holdings America Corporation, consists of five operating divisions and
one subsidiary company. The Imaging Division sells consumer and
commercial photographic products and services including film,
one-time-use cameras, online photo services and fulfillment, digital
printing equipment and service. The Electronic Imaging Division markets
consumer digital cameras. The Motion Picture Division provides motion
picture film, and the Graphic Systems Division supplies products and
services to the printing industry. The Optical Devices Division
provides binoculars, and optical lenses for closed circuit television,
videography, cinematography, broadcast and industrial markets. FUJIFILM
Canada Inc. markets a range of Fujifilm products and services. For more
information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct
from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous
innovation and leading-edge products to a broad spectrum of industries,
including electronic imaging, digital printing equipment, medical
systems, life sciences, graphic arts, flat panel display materials, and
office products, based on a vast portfolio of digital, optical, fine
chemical and thin film coating technologies. The company was among the
top 16 companies around the world granted U.S. patents in 2010, and in
the year ended March 31, 2011, had global revenues of $25.8 billion*.
Fujifilm is committed to environmental stewardship and good corporate
citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 86 yen to the dollar.
All product and company names herein may be trademarks of their
Image with caption: "Fujifilm X-Pro1. (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120109_C2768_PHOTO_EN_8722.jpg
Image with caption: "Fujifilm X-Pro1. (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120109_C2768_PHOTO_EN_8720.jpg
Image with caption: "Fujifilm X-Pro1. (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120109_C2768_PHOTO_EN_8721.jpg
SOURCE FUJIFILM Canada Inc.
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