A collection of friendship bracelets created in collaboration with Waris
Loves You, hits stores worldwide February 1, 2014.
MONTREAL, Jan. 16, 2014 /CNW Telbec/ - BUY IT. WEAR IT. END IT. ALDO is urging everyone (and their friends) to join in its continued
fight against AIDS with the launch of a new fundraising and awareness
campaign: #FriendsFight. As part of the #FriendsFight campaign, ALDO
will release a special collection of friendship bracelets designed in
collaboration with Waris Loves You.
Available in red, black, navy and mint, the unisex bracelets - adorned
with an arrow charm in antique gold finish - will retail for $5 CAD
with 100% of net proceeds donated to Partners In Health, a non-profit
organization whose groundbreaking HIV Equity Initiative in rural Haiti
revolutionized the way the world approaches and funds diseases of the
poor. The #FriendsFight friendship bracelets will be sold in select
ALDO stores worldwide and online at www.aldoshoes.com as of February 1, 2014.
"We have been committed to the fight against AIDS as far back as 1985,
when few were willing to take a stand. It's a cause very close to our
heart and today, more than ever, we continue our commitment to raising
awareness and funds to help protect and educate people around the
world. We've come a long way but the fight is not over yet," said Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group. "This bracelet is an
important symbol. It represents friendship and solidarity. It's an
invitation to join together in the fight against AIDS."
"I always say my inspirations come from love and history," said Waris Ahluwalia, designer and CEO of Waris Loves You and House of Waris. "With these
bracelets, it's about standing side by side with friends and loved ones
for what's right and noble, and transforming history together. The
arrow symbolizes truth, justice and movement forward, it's a powerful
way to create change."
"At Partners In Health, we believe in the power of accompaniment - the
commitment to be with our patients, to hear and learn from their
voices, to respect their rights and attend to their needs," said Dr. Joia Mukherjee, Chief Medical Officer for Partners In Health. "That's what the
#FriendsFight campaign is all about: friends supporting each other and
joining forces in the fight against AIDS. We are proud to partner with
ALDO because they were at the forefront in the fight against AIDS."
Partners In Health provides medical treatment, housing, water, food and
psychosocial support to thousands of people living with HIV. By
providing social and economic support, PIH address the root causes of
poverty and disease, and not just the disease itself.
ALDO has been actively involved in the fight against AIDS for almost 30
years and has raised more than $10 million for international AIDS
programs. For more information on ALDO FIGHTS AIDS, please visit: www.aldoshoes.com/afa.
Founded in 1972, the ALDO Group is a leading international retailer for
fashion footwear and accessories with over 1,700 stores in 86
countries. ALDO, the group's flagship brand, delivers fashion to a
diverse customer base at prices that make keeping up with seasonal
styles a luxury within reach.
ABOUT PARTNERS IN HEALTH
Partners In Health is a global health organization relentlessly
committed to improving the health of the poor and marginalized.
PIH builds local capacity and works closely with impoverished
communities to deliver high-quality health care to address the root
causes of illness, train providers, advance research, and advocate for
global policy change. Ninety-three percent of the funds go to PIH
programs in nine countries, including Haiti, Rwanda, Russia, Peru and
Navajo Nation. Visit www.pih.org for more information.
Partners In Health Canada is a Canadian non-profit organization
committed to global health equity, following a model of care and
accompaniment practiced by Partners In Health for more than 25 years.
Visit www.pihcanada.org for more information.
Image with caption: "ALDO Fights Aids Campaign - #FriendsFight (CNW Group/ALDO Group)". Image available at: http://photos.newswire.ca/images/download/20140116_C9187_PHOTO_EN_35591.jpg
Image with caption: "#FriendsFight - Friendship Bracelets (CNW Group/ALDO Group)". Image available at: http://photos.newswire.ca/images/download/20140116_C9187_PHOTO_EN_35607.jpg
SOURCE: ALDO Group
For further information:
+1 647 829 7011