Freedom 55 Financial's new Freedom for life advertising campaign targets younger Canadians

LONDON, ON, Oct. 26, 2015 /CNW/ - London Life's iconic Freedom 55 FinancialTM brand today launches a national online campaign that aims to inspire younger Canadians to plan for the life they want today and tomorrow.

"Freedom 55 Financial continues to evolve to keep pace with how Canadians define financial freedom," said Mike Cunneen, Senior Vice-President, Freedom 55 Financial. "We've refocused our brand to make it more relevant to younger Canadians who are more concerned with living today than thinking about retirement."

Introducing Freedom for lifeTM, a brand positioning that's fresh and relevant to today's financial realities. The new online digital campaign aims to help this younger demographic see the importance of having a financial plan to help them meet their day-to-day financial goals – paying down debt, saving for education, raising a family, or simply enjoying a vacation.

Cunneen said the advertising campaign reaches out to young Canadians who do not yet have a financial security advisor or have not yet developed a financial security plan.  "Through our more than 3,600 Freedom 55 Financial security advisors, we help Canadians prepare a plan that will help meet their needs now and in the future," he said.

The eight-week advertising campaign includes two online digital videos, Family and New home, each beginning with a piece of Canadian history which then transitions into today's relevant moments. The message reinforces the need to surround yourself with people who can help, including your financial security advisor. The videos will direct young consumers to a brand new Freedom 55 Financial website where they will find timely financial security planning topics. When they feel they have enough information, they can use an advisor locator to start a conversation with a Freedom 55 Financial advisor near them.

The campaign follows a brand refresh ad campaign in 2012 that asked Canadians to reflect on what freedom meant to them.

Freedom 55 Financial is a division of London Life Insurance Company, founded in London, Ontario, in 1874.

SOURCE London Life Insurance Company

Image with caption: "Freedom 55 Financial is reaching out to younger Canadians to help them live the life they want, today and tomorrow. (CNW Group/London Life Insurance Company)". Image available at:

For further information: Marlene Klassen, APR, Assistant Vice-President, Communication Services, 204.946.7705

Organization Profile

London Life Insurance Company

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890