Free Video B-Roll available via CNW - Canadian innovation spawns first-of-its-kind heart health probiotic, proven to lower "bad" cholesterol

To unsubscribe please click here

TORONTO, May 28, 2013 /CNW/ -The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  Canadian-led research into the human microbiome—otherwise known as the 'gut'—has led to the discovery of a new, natural approach for cholesterol management. Cardioviva is a probiotic supplement that is clinically proven to reduce LDL ("bad") cholesterol and help maintain healthy cholesterol levels in adults. It comes at a time when 40% of Canadians have high blood cholesterol, a risk factor for heart disease. Currently, scientific and public health leaders around the world are putting significant effort into better understanding the microbiome, and Cardioviva represents a Canadian breakthrough in this field while illustrating an important new role for probiotics. Cardioviva is the first probiotic supplement that's been shown to move a recognized marker for disease (cholesterol), and it brings to light the fact that gut health can contribute to heart health.

Speakers

  • Dr. Mitchell Jones: Microbiome expert and Cardioviva CSO
  • Ryan Jones: Cardioviva CEO
  • Dr. Chris Mohr: Nutrition Expert

SHOT LIST: Inside the Cardioviva lab (Montreal): research equipment; Dr. Mitchell Jones at work with research team; Cardioviva bacteria strain (closeup); Dr. Mitchell Jones and Ryan Jones of Cardioviva; visuals from news conference/announcement at MaRS Discovery District in Toronto.

WEB Video Preview and Download link:
http://cnw.pathfireondemand.com/viewpackage.action?packageid=723
TIME OF POSTING:  Available now
DATE OF POSTING:  05/28/2013
All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.
To unsubscribe from receiving these advisories, please click here

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Sherry Lawlor, LexPR Canada, 416-574-0405 or slawlor@lexpr.com

For assistance with Video On-Demand, please contact CNW at video@newswire.ca or (416) 863-5612.

CNW Video On-Demand http://cnw.pathfireondemand.com provides free, secure and easy-to-use broadcast quality material direct from our website to accredited journalists worldwide.

This material is offered for free and unrestricted news use.

Video with caption: "Video: Canadian innovation spawns world's first heart-health probiotic, proven to lower "bad" cholesterol. ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130528_C2911_VIDEO_EN_27197.mp4&posterurl=http://photos.newswire.ca/images/20130528_C2911_PHOTO_EN_27197.jpg&clientName=The%20Winning%20Combination&caption=Video%3A%20Canadian%20innovation%20spawns%20world%27s%20first%20heart%2Dhealth%20probiotic%2C%20proven%20to%20lower%20%22bad%22%20cholesterol%2E%20%0D%0A&title=THE%20WINNING%20COMBINATION%20%2D%20Free%20Video%20B%2DRoll%20available%20via%20CNW%20%2D%20Canadian%20innovation%20spawns%20first%2DOF%2DITS%2DKind%20heart%20health%20probiotic%2C%20PROVEN%20TO%20lower%20%26quot%3BBAD%26quot%3B%20cholesterol&headline=Free%20Video%20B%2DRoll%20available%20via%20CNW%20%2D%20Canadian%20innovation%20spawns%20first%2Dof%2Dits%2Dkind%20heart%20health%20probiotic%2C%20proven%20to%20lower%20%26quot%3Bbad%26quot%3B%20cholesterol

SOURCE: The Winning Combination

For further information:

CNW VIDEO SERVICES, TORONTO (416) 863-5612

Organization Profile

The Winning Combination

More on this organization

CNW Video Services

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890