SAN FRANCISCO, April 13, 2016 /CNW/ - Frankly Inc. (TSX VENTURE: TLK) ("Frankly"), the leading content, engagement and monetization platform for brands and media companies, will showcase its ground-breaking line of flagship native device apps and revamped workflow management tools at NAB 2016 (Booth #SU9602CM). Broadcasters will be able to reach users on mobile and smart TVs - with full-featured, customizable apps that stream live and on-demand OTT video.
For end-users, the mobile apps are built on a common platform with one universal user experience that stays consistent from one device to another. For broadcasters who manage the apps, Frankly provides a similar unification: one universal workflow on one dashboard to manage all their digital properties.
As an industry-first, Frankly will display its updated CMS (Content Management System) at NAB, which brings together disparate digital properties onto one integrated platform. It features streamlined workflows that allow broadcasters to manage all their content production and distribution within one console. Broadcasters will use this same "control center" to manage their websites and native apps, enabling one-click video distribution to all devices, and the ability to customize app styles and features to reflect their brand. Previously, broadcasters were forced to log in to multiple platforms in separate workflow to manage their diverse digital properties, losing valuable time as news breaks real-time.
In addition, all apps will plug into the Frankly monetization network to serve digital ads and get detailed analytics on device monetization performance.
The mobile apps will be available across iOS and Android devices, including phones and tablets. They will come with enhanced storytelling tools, including interactive weather forecasting, video consumption, and added engagement tools such as push notifications with deep linking to stories and breaking news interfaces. In addition, the mobile app suite comes with top-of-the-line monetization capabilities that include full screen interstitial ads and hideable banner displays to maximize monetization.
The Apple TV app for multimedia consumption will give viewers the choice of watching video in a traditional leanback experience or a more interactive experience in which they can choose video clips, shows, and news segments. Like the mobile apps, the TV app offers a search function, a special Weather section for an instant snapshot of the week's weather details, and browsable categories including breaking stories, tech, business news, politics, and more. Broadcasters will be able to add, remove, curate, and manage the features and content for all their app experiences from the Frankly CMS backend.
The Apple TV showcase is the first in a series of upcoming Frankly-developed OTT apps which will include Amazon Fire TV, Roku, and Chromecast.
"To keep up with the movement toward OTT video delivery and mobile media consumption, broadcasters need top-tier infrastructure to support content delivery to mobile and TV devices. At Frankly, we see a future where broadcasters have a suite of beautiful, intuitive apps with a consistent user experience, powered by technology that lets them analyze user behavior and monetize more traffic than ever before—and it's important that reaching a new device platform doesn't fragment their existing workflows," said Harrison Shih, Chief Product Officer of Frankly. "We are building sophisticated native apps and a platform that integrates app management into one powerful content management and delivery tool."
To learn more or schedule a meeting at NAB 2016, please contact email@example.com
About Frankly: We build an integrated software platform for brands and media companies to create, distribute, analyze and monetize their content across all of their digital properties on web, mobile and TV. Our customers include NBC, ABC, CBS and FOX affiliates, as well as top fashion brands, professional sports franchises and global organizations. Collectively, we reach nearly 80 million monthly users in the United States. The Company is publicly traded on the TSX Venture Exchange and trading under ticker "TLK." Frankly is headquartered in San Francisco with major offices in New York. To learn more, please visit www.franklyinc.com or email firstname.lastname@example.org.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Notice regarding forward-looking statements:
This release includes forward-looking statements regarding Frankly and their respective businesses. Forward-looking events and circumstances discussed in this release, may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting the parties. No forward-looking statement can be guaranteed. Except as required by applicable securities laws, forward-looking statements speak only as of the date on which they are made and Frankly undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
SOURCE Frankly Inc.
Image with caption: "Frankly to showcase ground-breaking unified iOS, Android, and Apple TV native apps for broadcasters at NAB 2016 (CNW Group/Frankly Inc.)". Image available at: http://photos.newswire.ca/images/download/20160413_C3944_PHOTO_EN_664376.jpg
Image with caption: "Frankly to showcase ground-breaking unified iOS, Android, and Apple TV native apps for broadcasters at NAB 2016 (CNW Group/Frankly Inc.)". Image available at: http://photos.newswire.ca/images/download/20160413_C3944_PHOTO_EN_664378.jpg
For further information: NATIONAL Equicom, Conrad Seguin, 416.586.1951, email@example.com; or Frankly Inc., Steve Chung, Chief Executive Officer, 415.861.9797, firstname.lastname@example.org