Frankly Announces New Head of Advertising

Digital advertising leader Bill Ammerman joins Frankly from Tribune Media

SAN FRANCISCO, Feb. 11, 2016 /CNW/ - Frankly Inc., (the "Company") (TSX-V: TLK) an integrated platform for brands and media companies to create, distribute, analyze and monetize their content across all of their digital experiences, announced today that William Ammerman will serve as the new Head of Advertising, based in New York, in charge of all advertising revenue and operations for Frankly, reporting into Louis Schwartz, COO for Frankly Inc.

Ammerman was previously Vice President of Programmatic and Data Driven Revenue at the multimedia corporation Tribune Media based in Chicago. His responsibilities included facilitating a data-driven revenue strategy, the execution of a programmatic direct ad sales solution, and cultivating revenue growth across the broadcast group of 42 television stations.  Ammerman also serves as on the IAB's programmatic advertising committee.

Prior to his term at Tribune Media, Ammerman handled sales and marketing for digital properties as General Sales Manager for Capitol Broadcasting's New Media Group. He also held the position of President of DVD Marketing and a Director of Integrated Marketing at Hearst Television.  Ammerman has managed over $80 million in digital media sales over his career.

"Bill is truly an industry expert and thought leader in digital advertising, and we are ecstatic that he has joined Frankly to lead our advertising business," said Schwartz. "The landscape for digital advertising for US media companies is changing fast, and under Bill's leadership, we will be strategically positioned to help our customers optimize and drive significant digital revenues in the coming years."  

"Frankly has assembled a truly world-class team of app and web developers in San Francisco and New York, and I am excited to tap their expertise on behalf of our publisher clients to deliver a technologically-rich environment for advertisers and their agencies," said Ammerman.

In addition to his extensive working experience, he has won numerous awards including an Edward R. Murrow Award in 2010 for his team at WRAL.com. He is also the author of a master's thesis at the University of North Carolina School of Media and Journalism on programmatic advertising from the publisher's perspective.

About Frankly: We build an integrated software platform for brands and media companies to create, distribute, analyze and monetize their content across all of their digital properties on web, mobile, and TV. Our customers include NBC, ABC, CBS and FOX affiliates, as well as top fashion brands, professional sports franchises and global organizations. Collectively, we reach nearly 80 million monthly users in the United States. The Company is publicly traded on the TSX Venture Exchange and trading under ticker "TLK."  Frankly is headquartered in San Francisco with major offices in New York. To learn more, please visit www.franklyinc.com or email press@franklyinc.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Notice regarding forward-looking statements:

This release includes forward-looking statements regarding Frankly and their respective businesses. Forward-looking events and circumstances discussed in this release, may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting the parties. No forward-looking statement can be guaranteed. Except as required by applicable securities laws, forward-looking statements speak only as of the date on which they are made and Frankly undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

SOURCE Frankly Inc.

For further information: Conrad Seguin, NATIONAL Equicom, 416.586.1951, cseguin@national.ca; or Frankly Inc., Steve Chung, Chief Executive Officer, 415.861.9797


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