Nelvana's hit series reaches 340 million children in China
CANNES, France, Oct. 7, 2013 /CNW/ - Corus Entertainment's Nelvana
Enterprises' agent, Ciwen Media Group, has entered into a deal with
China's national broadcaster Chinese Central Television (CCTV) to air
preschool series Franklin and Friends for the first time on its children's channel, CCTV Kids Channel
"We're thrilled to bring Franklin and Friends to more than 400 million households on CCTV Kids," said Colin Bohm,
Vice President, Television, Head of Corus Kids. "Franklin's universal
childhood experiences will resonate with children in China, just as
they do with children in North America and all over the world."
Airing in Chinese, the 52 x half hour hit animated series premiered in
China on September 23, and airs from Monday to Friday from 12:30 p.m.
to 1:00 p.m. on the channel's Animation World block. As part of the
translation, the opening song of the series was recorded by CCTV Kids'
popular channel host, Uncle Dong Hao.
The broadcast deal follows Nelvana's content acquisition and representation deal with Ciwen Media Group, which granted the Chinese firm exclusive
distribution rights and merchandise representation rights across a
broad array of categories for Franklin and Friends as well as several
other Nelvana brands.
"Franklin and Friends appeals to children across the globe, and its educational value
transcends national boundaries," says Sean Chu, Vice President of Ciwen
Kids. "We are very excited to bring Franklin and Friends to China's children and to be a part of this landmark licensing
As part of the roll out, Ciwen is launching a merchandise program in
conjunction with the CCTV broadcast of Franklin and Friends, which will integrate TV, new media platforms, publishing and consumer
products. The first of such deals is a major publishing deal with Jieli
Publishing, one of China's leading children's book publishers.
Launching with an publishing plan that will see 12 TV tie-in books
published before the end of the year, the initial print run of close to
half a million books will be distributed nationwide through Xinhua
bookstores and independent book and online retailers.
CCTV Kids is a nationwide, free TV channel with universal coverage that
is seen in more than 400 million homes and reaches 340 million children
under 12. According to China's TV ratings agency, CSM, the channel was
ranked #1 among all satellite channels across all genres from May 29 to
August 8, 2013.
Based on the best-selling children's book series by Paulette Bourgeois and Brenda Clark,
published by Kids Can Press, the CGI-animated TV series, Franklin and Friends, follows Franklin the Turtle as he experiences adventures and
milestones, learning lessons along the way with his pals Snail, Rabbit,
Beaver, Fox, Goose and best friend Bear. The series airs on Nickelodeon
in the US, TF1 in France, and Corus Entertainment's preschool channel
Treehouse in Canada, to name just a few of the broadcasters. Franklin and Friends is a Canada-Singapore co-production from Nelvana Limited and Infinite
Founded in 1971, Nelvana is one of the world's leading international
producers and distributors of children's animated and live-action
content. Nelvana is comprised of Nelvana Studio and its distribution arm Nelvana Enterprises and owned by Corus Entertainment Inc. Nelvana Studio is a globally
recognized studio that produces a stable of award-winning and globally
renowned brands that focuses on comedies, preschool, boys and live
action. Nelvana's content airs on Corus Entertainment's kids channels
in Canada and in over 160 countries around the world. The Nelvana
library has well over 3,800 episodes of programming and has received
over 70 major international program awards including Emmys® and Geminis. Visit the Nelvana website at www.nelvana.com.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio
with additional assets in pay television, television broadcasting,
children's book publishing, children's animation and animation
software. The Company's multimedia entertainment brands include YTV,
Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah
Winfrey Network (Canada), Cosmopolitan TV, Sundance Channel (Canada),
Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and 37
radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630
CHED, Q107 and 102.1 the Edge. Corus creates engaging branded
entertainment experiences for its audiences across multiple platforms.
A publicly traded company, Corus is listed on the Toronto Stock
Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
About Ciwen Kids
Ciwen Kids is the children's edutainment division of Ciwen Media Group, one of China's leading TV producers and
distributors, in charge of creation of animated content, media
distribution, brand management, and the licensing and merchandising
business of kids-oriented IPs which Ciwen owns or represents. Ciwen
Kids strives to present China's children with worthwhile, meaningful
content in order to create the best edutainment experience possible, and also to provide China's kids consumer products
community with an integrated retail solution.
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SOURCE: Corus Entertainment Inc.
For further information:
Communications, Corus Entertainment