Former Halifax resident donates her $1,000 win from Capital One to IWK Health
Centre Foundation

Winner is a participant in the Charity Fraud Awareness Quiz as part of Fraud Prevention Month

TORONTO, March 26 /CNW/ - Capital One and CanadaHelps are pleased to announce that Allison Eisner is the weekly $1,000 winner of their national Charity Fraud Awareness Quiz. Even though Ms. Eisner left Halifax in 2008, she chose to donate her prize money to the IWK Health Centre Foundation due to her continued dedication to the Maritimes.

"The IWK Health Centre Foundation is integral to the overall functioning of the IWK Health Centre," says Allison Eisner. "Without the support of the Foundation, many of the IWK Health Centre's services could not be offered. I decided to support this charity because I have personally seen through three different perspectives the incredible work that the IWK Health Centre can do: as a child seeking treatment, a student conducting research, and a volunteer looking to help out. The IWK Health Centre Foundation is well deserving of this donation and I know they will continue to do amazing things for Maritime families."

The IWK Health Centre Foundation exists to ensure patients receive excellent care, both inside the IWK and in their home communities, by funding the equipment, programs, and people that government does not. The IWK Health Centre is a tertiary care facility serving children, youth, and women in the Maritime region of Canada. Established in 1996, the IWK Foundation relies on the generosity of donors from every corner of the Maritimes and beyond.

"We are thrilled that Allison participated in the Charity Fraud Awareness Quiz and selected the IWK Health Centre Foundation as the recipient of this generous donation from Capital One," says Robbie Shaw, President and CEO, IWK Health Centre Foundation. "Awareness initiatives, like this one, show the importance of making sound, well-researched decisions about what charities to support and how well-directed donations have an amazing impact on people and organizations in need."

The Charity Fraud Awareness Quiz is part of an awareness initiative to educate the public about charity fraud during Fraud Prevention Month. For the month of March, Capital One and CanadaHelps launched an on-line Charity Fraud Awareness Quiz to inform Canadians about the risk of charity fraud and how to prevent it. Accessible at www.canadahelps.org, every participant who completes the quiz is eligible to enter into a draw to win a $20,000 grand prize donation, or one of $1,000 weekly donations from Capital One. The prize money will then be given to the winner's charity of choice. The Charity Fraud Awareness Quiz runs from March 1st - 31st, 2010.

To protect yourself from becoming a victim of charity fraud, Capital One and CanadaHelps offer the following tips:

    
    -   Make sure the charity is registered with the Canada Revenue Agency
        (CRA) and provides you with their charitable registration number.
        CanadaHelps.org only lists charities registered with the CRA.
    -   Ask to see a charity's financial statements. These should be readily
        available to anyone who asks and give you a sense of how the charity
        spends their money.
    -   Understand the impact the charity has and what difference they make
        in the community. Charities should be able to give you clear outcomes
        of the programs or services they provide.
    -   Research the causes you want to support and how much of your budget
        you want to donate to charity. You will feel less pressured to give
        when solicited if you have already planned your giving.
    -   Avoid any charity that pressures you into making a donation or isn't
        open to sharing more information about their organization.
    

About the Charity Fraud Awareness Quiz

No purchase necessary. Each person who completes the online quiz on charity fraud at www.CanadaHelps.org and provides the name of their preferred charity is automatically given one entry. Organizations must be federally registered charities with the Canadian Revenue Agency. Contest begins at 9:00:00 a.m. ET on March 1, 2010 and closes at 9:00:00 p.m. ET on March 31, 2010. Full contest details at www.canadahelps.org. Skill testing question required. Four prizes of a $1000 donation and one grand prize of a $20,000 donation available to be won. Not open to residents of Quebec or the Territories.

About Capital One

Located in Toronto, Ontario, Capital One has offered Canadian consumers a range of competitive MasterCard credit cards since 1996, when the company first introduced the Platinum MasterCard in Canada. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF).

About CanadaHelps

CanadaHelps is an online donations website where donors can give safely and securely to all charities in Canada that are registered with the Canada Revenue Agency. The mission of CanadaHelps is to engage Canadians in the charitable sector and provide accessible and affordable online technology to both donors and charities to promote - and ultimately increase - charitable giving in Canada.

SOURCE Capital One Services, Inc.

For further information: For further information: Media Contact: Laurel Ostfield, (416) 549-2753, laurel.ostfield@capitalone.com; Owen Charters, (416) 628-6948 ext. 31, owen@canadahelps.org

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