TORONTO, Jan. 19, 2016 /CNW/ - Cyclone Toronto, a full service creative agency, announced today that former National Marketing Manager of Kia Canada Inc., Marc Desgroseilliers, has joined its Executive team as VP of Marketing and Business Development.
As an established automotive industry figure since 1997, Marc's 18-year career enabled him to serve in a variety of leadership roles directing various sales and marketing functions at Hyundai and Kia. As National Marketing Manager, Marc was instrumental in growing the Kia business by launching a new brand platform and leading ground breaking retail advertising initiatives propelling the brand to become one of the fastest growing in the world.
"Marc is exactly what we needed to break away from the agency status quo. With today's budget constraints, and an ultra competitive landscape, clients face challenges that the current agency model cannot deliver on. Marc will lead our highly experienced team of legacy agency expats and energetic young creatives with a focus and vision to role out our new Creative + Intelligence system. This will position Cyclone as an industry disrupter by enabling clients to "Get out of the Greige". — said Chris Boudakian, Founder and President of Cyclone Toronto.
In a statement Desgroseilliers said. "I am beyond excited to join a team that shares my vision and values for integrity, innovation and entrepreneurship. There's a tremendous opportunity to offer something long overdue. What was acceptable in the past is no longer acceptable today. I'm committed to delivering products and services that were once considered unattainable. Thanks to strategic partnerships and an unmatched sense of accountability we're in a position to live up to our promise".
Cyclone is a Creative + Intelligence agency based in Toronto that challenges the traditional way of thinking in response to the growing number of marketers who are adrift in a sea of sameness.
SOURCE Cyclone Toronto
Image with caption: "Marc Desgroseilliers (Cyclone Toronto) (CNW Group/Cyclone Toronto)". Image available at: http://photos.newswire.ca/images/download/20160118_C4594_PHOTO_EN_600637.jpg
For further information: Marc Desgroseilliers, VP Marketing & Business Development, Office: 416-916-2162 x229, Mobile: 647-390-4616, Website: www.cyclonecreative.com