Forget about mistletoe! Virgin Mobile finds that Canadians want to "hook up
fearlessly" over the holidays


    
    - 62% of Canadians want to secretly hook up with a work colleague during
      the holidays
    - Johnny Depp & Megan Fox named as No.1 celebs to smooch under the
      mistletoe
    - Survey inspires new ad campaign from Virgin Mobile
    
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<p/>
<p><location>TORONTO</location>, <chron>Dec. 2</chron> /CNW/ - All Canadians really want for Christmas is to hook up with a secret lover, according to a survey by Canada's most loved mobile phone company, Virgin Mobile. Results show that 64% of Canadians want to unwrap a secret lover during the holidays and that 62% say they want it to be with a work colleague.</p>
<p>And the number one way Canadians want to hook up? It's all about location - preferably somewhere steamy and a little bit naughty. But secret lovers aren't the only thing Canadians want this holiday season, according to Virgin Mobile's survey. Also on Canadians' Christmas wish list is a new entertainment product, a new wardrobe and a new mobile phone company.</p>
<p>"Tis the season to hook up!" said <person>Nathan Rosenberg</person>, Chief Marketing Officer, Virgin Mobile <location>Canada</location>, "Whether it's with a hot new lover or a sexy new mobile phone company, Canadians seem to be on the lookout for something fresh and exciting for the Holidays. Although I am personally off limits - sorry <location>Canada</location> - it seems every time I whip out my Virgin Mobile people find me irresistible! People are looking for the power of the mobile phone hook up, and we're here to deliver it to them."</p>
<p>And if you are looking for a secret lover during the holidays Virgin Mobile has a little advice. "The only thing about having a secret lover is that secrets can get out. For all you tigers out there just be careful during the holidays," warns Rosenberg.</p>
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    Some Hot Holiday Stats from Virgin Mobile....

    -  Holiday romance - 64% of Canadians want to hook up with a secret new
       lover during the holidays.

    -  Under the mistletoe - 62% of Canadians say they want to hook up with a
       work colleague under the mistletoe.

    -  Holiday kisses - Who's the number one person that Canadians would most
       love to hook up with during the holidays? That award goes to Hollywood
       A-listers Johnny Depp and the sexy Megan Fox.

    -  Thanks, but no thanks - The top three people Canadians don't want to
       make out with at the office party? That dubious distinction goes to
       Prime Minister Stephen Harper, U.K. singing sensation Susan Boyle, and
       "The Hills"' Spencer Pratt.

    -  Mobile love - Forget about fruitcake, 42% want to hook up with a new
       mobile phone company.

    -  It's all about location! - It seems somewhere steamy and naughty is
       the fave place to hook up with someone new... like Laundromats,
       elevators, and at the office.

    -  Lost that lovin' feeling - Not if you live in Calgary! It's the No.1
       Canadian city where people said they're destined for some holiday
       romance!
    
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<p/>
<p>Inspired by these survey results, Virgin Mobile is rolling out a sizzling new ad campaign this week. From parking lots to elevators to office desks, sexy couples are seen hooking up with one another and alluding to how, with Virgin Mobile, you can "Hook up Fearlessly" over the holidays. The new campaign breaks this week just in time for the holiday shopping season and will include TV, OOH, press and on-line.</p>
<p>From a featured billboard high atop Canada's busiest intersection - Toronto's Yonge and Dundas Square - a super-sexy Virgin Mobile Angel dares people to call 1.866.616.9357 to hear more about how to hook up over the holidays. People on the street should also keep their eyes out for the world's hottest Santa and for wild postings of angel wings. Angelic holiday lovers can snap their pic in front of the wings, add it to the Virgin Mobile Facebook Fan Page, and be automatically entered to win a BlackBerry(R) Curve and a year's service from Virgin Mobile.</p>
<p>The new ad campaign promotes Virgin Mobile's new 30-Day "You'll <person>Love Us</person>" Guarantee, which allows Canadians to flirt with Virgin Mobile's award-winning monthly Plans for 30 days. If they aren't hooked within that time, they can return the phone hassle-free with no early cancellation charge. For all the details head to virginmobile.ca/loveus.</p>
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<p>About the Survey</p>
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<p>Virgin Mobile's 'Holiday' survey was conducted in <chron>October 2009</chron>. The survey was conducted both online and offline amongst 878 Canadians.</p>
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<p>About Virgin Mobile</p>
<p/>
<p>The Virgin Mobile group of companies has attracted more than 12 million customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's mission is to be Canada's most loved mobile company. Its simpler, better deals offer customers control, flexibility and choice to design mobile packages that truly works for them. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile "Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row"(1) and it has ranked Virgin Mobile "Highest in Customer Satisfaction With Postpaid Wireless Service"(2). 91% of customers would also recommend Virgin Mobile to a friend.</p>
<p>Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at <a href="http://www.virginmobile.ca">www.virginmobile.ca</a> or by calling 1-888-999-2321. Get personal with Virgin Mobile <location>Canada</location> on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.</p>
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    (1) J.D. Power and Associates 2005-2009 Canadian Wireless Customer
        Satisfaction Studies(SM). Study based on 15,207 total responses from
        consumers with prepaid wireless service, measuring 5 wireless service
        providers. Proprietary study results are based on experiences and
        perceptions of consumers surveyed in October 2009. www.jdpower.com

    (2) J.D. Power and Associates 2005-2009 Canadian Wireless Customer
        Satisfaction Studies(SM). Study based on 15,207 total responses from
        consumers with postpaid wireless service, measuring 9 wireless
        service providers. Proprietary study results are based on experiences
        and perceptions of consumers surveyed in October 2009.
        www.jdpower.com
    

For further information: For further information: or to arrange an interview, please contact: Erica Faltous, Hill & Knowlton Canada, (416) 413-4695, erica.faltous@hillandknowlton.ca; Kayla Rochkin, Hill & Knowlton Canada, (416) 413-4767, kayla.rochkin@hillandknowlton.ca

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